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How To: Create a Lead Funnel On Facebook

Create a lead funnel with Facebook advertising.

Facebook Lead Ads are a very powerful product that allows you to capture a potential customer’s information quickly and easily, without the hassle of building a landing page or interrupting the customer’s day by requiring them to click off of Facebook. The lead form is contained within the ad for easy completion and data transfer.

Sounds simple, right? And it is—when executed correctly. But a Facebook Lead Ad can’t do all the work on its own. For the best performance at the lowest cost, you need to build a lead funnel using additional Facebook advertising products and content tactics.

How To: Develop a Perfect Context Card

A Facebook lead ad can be a highly effective method of attracting customers, with or without a Context Card. While browsing on Facebook, users can simply input their information directly in the ad, without having to click off and interrupt what they were doing. This makes it much easier for them to provide the information that you want, since if falls in line with the natural flow of the actions they are already taking. But sometimes they need a little more information, in the form of a Facebook Lead Ad Context Card.

When (and When Not) to Use A Facebook Lead Ad

What is a Facebook Lead Ad?

A Facebook Lead Ad provides a form for users to submit contact information. The most common request is email address, but you can ask for address, phone number, and more. The two biggest differences from other Facebook ads is the interactivity (users fill in the form right there) and the ability to stay within Facebook. That means no clicking through to your site, increasing the likelihood that someone will interact with your Facebook Lead Ad, since it doesn’t interrupt their intended action.

Answered: Four Questions About Facebook Lead Ads

Whether you’re ready to run Facebook Lead Ads or just dipping your toes into Facebook’s many advertising products, chances are you have questions. Here we’ll tackle the top queries about Lead Ads and how to start running a Facebook lead campaign.