The unofficial start to the holiday shopping season is upon us. Black Friday and Cyber Monday are big business for retailers. Is your email list ready? Here are a few tips to ensure efficient email delivery throughout the holidays.
Segment Engaged Email Addresses
Put your best foot forward by segmenting your list and targeting your active and engaged email list. It may sound counter-intuitive, but a smaller list can yield bigger results. Email service providers look at your engagement (opens, clicks, etc.) as an indicator of list health. And that factors into your email deliverability. A large, unengaged list may get flagged and sent to SPAM or even blocked from sending. A smaller, active list will ensure continued delivery.
Target Email Unsubscribers
Not in the Inbox, of course. But through opt-in advertising. If you’ve got a list of users who purchased around this time last year, or quality customers who recently opted out of your list, now is the time to retarget them with a winback campaign. Use your biggest and best Black Friday sale to lure them in with an opt-in campaign. We’ll target unsubscribed users on third-party websites they already know and love. All we need is their email address. The best part? You only pay for confirmed opt-ins who resubscribe.
Optimize Subject Lines and Send Schedules
Now is the time to look at your email reporting and find the hardest working subject lines, days of the week, and times of day for your message to hit your list’s Inboxes. There is a lot more email being sent Black Friday through Cyber Monday, and you need to give your sends their best opportunity to be opened.
Need to grow your list, fast? We can help. Opt-in advertising can generate the leads you want, in the timeframe you need. Let’s get started today.