You know your unsubscriber list is an untapped resource of potential customers. They signed up once; why wouldn’t they do it again? But you can’t email them. At least, not yet. You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Here are four quick ways to get a winback campaign working for you.
Analyze Your Unsubscriber List
How big is your list? How long ago did they unsubscribe? How long were they on your list before unsubscribing? And did they ever make a purchase? Answer these four questions to help what percentage of your unsubscriber list you are targeting, and whether you need separate offers.
Develop Your Winback Campaign Offers
Depending on what your unsubscriber list analysis revealed, you may need a number of different offers or campaigns targeted to different segments of your list. The key in every case is to remind them of what they knew or liked about you.
Execute a Winback Campaign
Partner with a reputable company, like Opt-Intelligence, to target your unsubscriber list efficiently and securely. We take your unsubscriber emails and anonymize the data. We then use these encrypted or hashed emails to look for matches on third-party partner sites. When a match is made, we show the corresponding ad. And you only pay for the verified matches who opt back in.
Launch a Lead Nurturing Campaign
Now that your winback campaign has netted you a full email list of previous unsubscribers who have opted in again, it’s time to kick your lead nurturing into high gear. This is especially important following a winback campaign, and time is of the essence. You lost these users once; don’t let it happen again! Send a follow-up email immediately and deliver on your winback campaign promise.