The end of the year is a great time to take inventory and get set for the new year ahead. Cleaning out closets, drawers, files…it’s all for the same goal: a fresh start. But did you know your email list could use a cleaning, too? Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance.
Segment Your Email List
The first step to any good clean out is to take stock of what you have. Look at your email list and segment by activity and engagement first and foremost. Low engagement can impact your entire list, signaling poor quality to certain Email Service Providers. By segmenting out a group of email addresses that don’t open or click, you can bring up the overall quality of your list. If you are feeling really ambitious, you may also want to create sub-groups of new and old subscribers or segments based on purchase activity. Any insight that will allow you to tailor messaging to boost engagement will help!
Remove Outdated Contacts
It goes without saying that any unsubscribers should already have been removed from your email list. But you may still have their contact information stored in an unusbcribed list. You can’t email them, but you can put those email addresses to good use! We’ll get to that in a second. First, take a look at your segmented list and see if there is anyone else besides unsubscribers who shouldn’t be emailed anymore. Think: those really old subscribers who don’t open or click.
Retarget Inactive Contacts
Here come’s the fun part: you can re-engage these inactive or unsubscribed email addresses through a win back campaign! This happens completely outside the Inbox, so there is no risk to your email engagement or email list quality. And it abides by all privacy and unsubscriber policies. We take your list of unsubscribed or inactive email addresses and encrypt them to ensure no data is exposed. Then we work with trusted partners to match and retarget these email addresses across the internet, showing them a sign-up offer for your email list. The best part? You only pay for those who resubscribe!
Generate New Leads
Now your email list is clean and full of active, engaged subscribers. Which makes it the perfect time to add more! We’ll work with you to find new leads that meet your criteria with specific targeting and easy-to-execute co-registration campaigns. Using opt-in advertising, we make it easy to leads to join your email list with just a few clicks, no landing page required.
Ready to generate some new leads? Get your free evaluation and get started today!