Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. Read on for a few ways to make the most of this extra day.
Increase Your Lead Generation Offer
If you’ve had a low percentage based offer, now is a great time to increase it to 29%. After all, it’s only for one day. If that’s significantly lower or higher than your standard offer, or you don’t do discounts, consider messaging around the fact that “this only happens once every four years!” or other limited time offers. When it comes to lead generation, and especially co-registration, time is of the essence. A sense of urgency is often the push that prospects need to join now.
Create Exclusive Lead Generation Content
If offers aren’t part of your lead generation strategy overall, you can still get in on the Leap Year fun. Lead generation listicles and long-form content can play off the novelty of Leap Year and represent an opportunity for “extra” content that highlights this unique day. This could be a list of 29 reasons to purchase your product or service, or a bonus tip in a more actionable article.
Add An Extra Send In Your Lead Nurturing Email Series
It never hurts to keep things simple and Leap Year represents, literally, an extra day and an extra chance to send an incremental lead nurturing email. While too many emails can decrease engagement and negatively impact lead quality, this email can be clever and fun. Just don’t get in the habit of over-emailing within your lead nurturing email series or your lead generation efforts could suffer.
Ready to put some of these ideas into action? Get a “leap” on your lead generation efforts with a free assessment!