Wondering how to grow your business? Struggling to boost online sales or bring walk-in traffic back? The secret could be as simple as your email list.
An email database is only good as the active subscribers on it. Over time, for any number of reasons, some users stop opening or clicking on your emails. This lowers your engagement and diminishes the quality of your list, effectively limiting its size and further minimizing its reach. Your solution might be to send emails more frequently, but this often exacerbates the problem and alienates your dwindling population of active subscribers.
The answer, surprisingly, lies outside the inbox. With a co-registration campaign, you can use opt-in advertising to re-engage your existing email list or build a bigger email database. You can even retarget lapsed subscribers who used to be on your list. Here’s how it works:
Segment Your Email List
Divide your list into three buckets: active users; un-engaged users; and unsubscribed. Don’t worry, you’re not emailing eny of them! That’s the beauty of co-registration. You can retarget your list efficiently and effectively outside of the email inbox.
Setup Your Campaigns
Develop an offer or pitch for your three existing email targets, plus brand new subscribers who may not be as familiar with your brand or business. These could be the same for some of the groups, but when retargeting unsubscribers or un-engaged users, you may have to dig a little deeper and get more creative to entice them.
Start Growing Your Email List
Launch those campaigns and then watch the leads roll in! We show your ads on relevant websites your target audience already knows and loves. By carefully cross-referencing key attributes of your audience, we ensure a cost-effective solution to growing your email list at scale. And since we anonymize data for known users, you are fully compliant with all data privacy regulations. The best part? You only pay for the confirmed leads who join your email list,
Ready to rebuild your email list? Get started with a free evaluation today.