A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!
Generate Leads Without Landing Pages
For years and years, landing pages have been the gold standard of lead generation. If this rings true for you, make 2018 the year you resolve to generate leads without landing pages. This is one of our favorite lead generation resolutions, because it frees up a lot of time, effort and budget for better lead generation efforts that net more leads at a lower cost. New and improved interactive ad units target leads on the sites they already frequent and allow them to submit their contact information quickly and easily, so they can get back to browsing, and you can make more of your lead generation resolutions a reality.
Follow Up Faster
When those new year leads roll in, make sure you are on the ball and sending follow up emails as fast you can. Ideally, that means immediately. Of all the lead generation resolutions, this can be the hardest to stick to, but automated CRM software and double opt-in lead validation will help you stay on track and get those leads moving down the funnel more quickly in 2018.
Utilize Double Opt-In On All Lists
Double opt-in ensures your lead generation efforts net high quality, engaged leads who are more likely to convert. So why doesn’t everyone do it? It’s a little more work, and it reduces your overall lead quantity…while vastly improving your quality. This might be one of the most impactful lead generation resolutions, as it ensures a quality database of leads who have joined your list from many sources, but then took the second step to confirm they want to hear from you. Which makes converting double opt-in leads faster, and easier.
Test Retargeting Across Platforms
It’s not secret that there is a lot of competition on the web these days. So even if you’ve excelled at the lead generation resolutions above, there may be plenty of leads you’re having trouble converting. That’s where retargeting comes in. This is one of the lead generation resolutions that falls a little further down the funnel, working towards conversions by showing existing leads new messaging around the web that will help them convert into customers.
Ready to commit to the lead generation resolutions above? We can help! Let’s get 2018 started off right.