A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.
Interactive Lead Ads
Gone are the days of stale, static banner ads. Today’s ad units allow for interactivity, including a fillable lead capture form that can be served on nearly any site your target customer is browsing. Facebook Lead Ads are one of the best examples of these kinds of interactive ads, offering a fully customizable lead form that is pre-populated with the user’s information while still allowing for editing—to change a personal email address to a work one, for example.
You can pick and choose what information you ask for, building a detailed lead form or a simple email address-only form. Either way, the user remains on the site they started on, never having to navigate away from the content they set out to view. This makes it very easy to increase your lead capture rate, since a user isn’t given a hard interruption from their intended action. And of course, you’re able to generate leads without landing pages, capturing all the information you need on a third-party website your target customer already browses.
Another way to capture target customers on their favorite sites is through co-registration. As a user scrolls, they will be served with an ad for a complementary brand. Perhaps they are reading a DIY guide on a home design site and are served with a housepaint ad. They click and opt-in to their newsletter to receive a coupon. They’ve already said “yes” to one home-related offer, so they are given the option to also join your window treatment email list. With their email address already provided to one advertiser, it’s simply another click to pass along to you.
Both of these options make it easy for your target customer to opt-in and provide you with their contact information. You’re targeting them through like-minded content on sites they trust and value. So it’s easy to convince them to opt-in and allow you to generate leads without landing pages.
Ready to see how it works? Let’s get started!