Email is one of the most powerful tools at a marketer’s disposal. It’s a highly personal way of reaching people at home, and often quite literally in the palm of their hand. Depending on how robust your database is, you’ll also be able to include personal details, such as their name, location, last purchase, and other preferences. A lead nurturing email campaign can be especially powerful. A series of lead nurturing emails will pull leads through the funnel, using contextual clues, demographic data and retargeting to trigger emails based around intent and action. When executed correctly, a well-timed lead nurturing email can decrease the time to purchase and convert leads into customers.
But all that email power can be quickly lost if you don’t know what to do with it. The infographic below outlines a number of way to optimize your lead nurturing email or other campaigns. These tips, tricks and hacks will help you optimize your lead nurturing email campaign into a well-oiled conversion machine.