“I wish I had a smaller email list…” said no one ever. Quality is key, but sometimes sales is strictly a numbers game. A qualified lead is more likely to convert, and more quickly, but how much qualification should you do up front, and how much can come later? If you are looking to build a strong list, opt-in advertising offers an affordable way to grow your database at scale. How fast, how big and how finely tailored? That’s up to you. Here’s how it works.
Affordable Lead Generation With Opt-In Advertising
Opt-in advertising offers an affordable means to grow your email list and quickly demonstrate a proveable ROI. Opt-in advertising uses simple, customizable forms on sites your potential customers already know and love, making it easy for them to join your database. There’s no wasted clicks to site or bogus impressions, just useable email addresses that you can act on almost immediately. Because there aren’t a lot of unnecessary steps for the user, the barrier to entry is low, allowing you to quickly grow your list. And there are no landing pages to manage, so you can focus your efforts on fast and effective lead nurturing to show a positive return on investment.
Scaleable Lead Generation With Opt-In Advertising
Opt-in advertising is incredibly flexible and easy to scale to meet your needs, and your budget. You set the qualification terms, list size you’re looking for and budget you’re aiming for and opt-in advertising delivers. Want a big list with a wide range of characteristics for general content distribution or low cost sales? Opt-in advertising can generate a large email list to reach new members quickly. Need a more refined list of highly qualified prospects for specific sales? Opt-in advertising can deliver a smaller batch of highly-targeted email addresses to add to your database. It’s all based on your needs.
Brand-Building Lead Generation With Opt-In Advertising
Opt-in advertising allows you to skip sending website traffic to a landing page, bypassing a lot of extra work for you and hurdles for your leads. But it also help you build brand trust and recognition by aligning with key sites your prospects already know and love. Your opt-in ads show up on on third-party sites your new leads frequent, and they do so in such a way that builds trust and positions your brand as a prefered partner. Opt-in advertising is a tried and true white hat technique approved by email service providers, and it shows. Since users are voluntarily visiting the site your opt-in advertising appears on, it stands to reason they will appreciate your brand as well.
Convinced? Let us show you how opt-in advertising works and how you can quickly triple your email subscriber list.