Facebook offers a wealth of creative and targeting options to help your brand reach the right people. But sometimes, all those options can feel overwhelming. And if you have a limited budget or are anxious to see results, you might not want to wait to test and re-test your own creative over and over again. That’s where Facebook Case Studies can come in to help guide your Facebook Lead Ad strategy before you get started.
These high-performing Facebook Lead Ad examples can take some of the guesswork out of your first Facebook Lead Ad campaign, but they’re no substitute for real data about your target audience and converted customers. Think of these examples as “cheat sheets” to get you up and running and gaining Facebook Leads quickly. As your campaigns generate more and more leads, take the time to run your own tests and finetune your Facebook Lead Ad creative and targeting. But first, let’s look at one example of a “slamdunk” in Facebook Lead Ad success.
When the Milwaukee Bucks wanted to sell more season ticket packages, they knew that simple link ads weren’t going to get the job done. The high-price point and committment required a more strategic sales pitch that focused on Facebook Lead Ads but also included standard Facebook Ads and utilized Facebook’s Custom Audiences and Lookalike targeting to find highly-engaged fans.
Learn how the professional basketball team used lead ads to identify people interested in purchasing season ticket packages, resulting in a 36X return on ad spend.
Posted by Facebook Business on Monday, February 27, 2017
36X return on investment
33% of leads bought advertised product; 20% of leads bought upgraded ticket products
40% higher close rate compared to average web leads
25% higher email open rate, compared to average
2.3X higher click-through rate on emails, compared to average
Got your own Facebook Lead Ad success story? We’d love to hear it! And if you need some help with your Facebook Lead Ads, wer’re here for that, too.