A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve. So, in the spirit of new year’s resolutions and improving lead generation, we offer three lead generation resolutions to put into practice in 2019.
Lead Generation Resolution 1: Lose The Landing Page
You don’t need a landing page to launch a successful lead generation campaign. In fact, many see greater success without a landing page than with one. Opt-in advertising allows you to generate leads without landing pages, by displaying your ads on third-party websites your target audience already knows and loves. These prospective leads are unfamiliar with your brand, but they have sought out the publisher’s content where your lead generation ads appear. So it’s much easier to acquire their information on the site they chose, rather than convincing them to click off to your site. That’s why our top lead generation resolution is to lose the landing page.
Lead Generation Resolution 2: Utilize Data Wisely
Your current leads and customers supply you with lots of data. But your unsubscribers and former customers have left you a lot of data, too. The key is to put this data to good use, while still following all applicable data privacy rules and regulations. A campaign to win back unsubscribers can help you improve your lead generations efforts by resubscribing old customers, without compromising their data or violating their request to opt-out. The key is to use hashed encryption to display opt-in ads to just users who match to your unsubscribe list, without ever sending an email. This is an efficient and secure way to use data to build your list. That’s why our next lead generation resolution is to utilize data wisely.
Lead Generation Resolution 3: Increase Lead Nurturing
What good are all these new leads without a strategic lead nurturing campaign? Commit to a comprehensive lead nurturing campaign that begins with automated opt-in validation and continues to reinforce your value proposition while delivering on your lead generation offer. The bulk of this campaign will likely be delivered through email, but you can also incorporate digital advertising and social media. The key is to develop enough content to continually follow-up with new information and offers to keep your efforts fresh. But you’ve got to keep it up! That’s why our final lead generation resolution is to increase lead nurturing.