It’s not too late to convert last minute holiday shoppers! Online retail and 2-day shipping has allowed present procrastination to grow every year. Put the ease of ecommerce to work for you by employing one of these lead nurturing offers this holiday season.
Free or Upgraded Shipping
Shipping is a hot topic this time of year, and there are quite a few lead nurturing offers that play to that. Many major retailers are offering free shipping, expedited shipping, or both! This is easier and more cost effective for someone like Amazon or Target to operationalize, but it doesn’t mean you can’t take advantage of the trend in your own way. Can’t foot the bill for full free shipping? Offer a low flat rate, or tier the shipping offer by order value. You can also discount upgraded or expedited shipping to help gifts get there in time, without sacrificing profit. Any lead nurturing email that mentions free shipping (even with a caveat) is sure to resonate with consumers this time of year.
Electronic Gift Cards
The best lead nurturing offers are quick and easy to understand, and most hit a pain point for consumers. Can’t make the math work on free shipping? Customers need a quick and easy present purchase? Gift cards are a cost-effective mail piece, or you can go the digital route for instant gratification and completely free delivery. Both make for very attractive lead nurturing offers around the holidays. Of course, your site will need to be set up to accept gift cards. If you also operate a physical business, you’ll need to determine if, and how, you accept gift cards in person as well. Old fashioned gift certificates can be used in a pinch, if you take care to keep accurate records. But they are easy to fake, so you’ll need to conduct a cost/benefit analysis.
If all else fails and your customers are running out of time, you can always offer to send a custom message to a gift recipient. This is different from most lead nurturing offers as it presents more of a benefit or service. You’re providing a value to customers looking for a last-minute gift and ensuring they won’t show up completely empty-handed. Depending on the complexity of your site, you can allow recipients to choose their own gift, or simply show the product the gift giver selected. Offer to email it to your buyer, their recipient, or provide a printable version they can wrap.
With a little creativity, you can customize lead nurturing offers that will entice your customers to shop with you this holiday season. Have another idea for holiday lead nurturing offers? We’d love to hear it! Please share in the comments below.