Big or small? Old or new? What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising.
Large Email Marketing List
You’re the life of the party and everybody’s best friend! But is the quality of your relationships as deep as you might want? It could be time to deepen your connection with a select few. When it comes to email, this means wedding out un-engaged users and focusing on those who open and click to keep list quality high.
Brand New Email Marketing List
You might be still finding yourself, and that’s OK. But you need to know who you are and what you stand for in order to build meaningful relationships. For email, that means quickly digging into the data on email sends, such as open rate and clicks, as well as data on subscribers, like purchase history and demographics. This will inform the direction of your list and how to build deeper connection and expand your list accordingly.
Older Email Marketing List
Loyal to a fault, you find it hard to let go of anything and anyone. But is all that baggage weighing you down? It could be time to take a hard look at your email list and see what’s working for you, and what’s not. You likely need to purge some addresses that aren’t engaging with your content and bring in some fresh subscribers who will interact with you more frequently. Opt-in advertising can be a great way to revitalize an older list.
Small Email Marketing List
You likely keep your circle of friends small and prefer quality over quantity. This is an admirable quality, but it could be hurting you when it comes to marketing. A limited email database may mean you need some help growing your list. Opt-in advertising can help! Let’s get started today.