Holiday shopping seems to start earlier and earlier every year, but the current pandemic promises to make this even more noticeable in 2020. Online shopping will also be bigger than ever, as shoppers fill their carts from the safety of their homes. Is your email database ready for the influx of online shopping? Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing. Here are three ways to improve your email list today.
Segment Your List
Before you can build your list, you need to audit your subscribers. This allows you to understand where and how to grow. Create sublists of unsubscribers, unengaged users, one-time purchasers, engaged users, new users and frequent purchasers. Look for commonalities within each list and develop unique lead nurturing and email marketing strategies for each.
Unengaged users who don’t open or click on emails may need to be suppressed from sends, or retargeted another way. The same goes for unsubscribers, but more on that in a minute. One-time purchasers and engaged users who open but don’t buy could benefit from a more aggressive sale or incentive. New users need to understand who you are, and what you sell. And frequent purchasers should be upsold.
The next step is to re-engage your database. It’s widely understood that you should not email unsubscribed users. But did you know that you also should avoid emailing unengaged subscribers who don’t open or click your emails? Email Service Providers monitor performance and look at email engagement as an indicator of list health. A quality list will get a lot of engagement from valid subscribers. A less-engaged audience can indicate lower list quality. It’s tempting to re-engage these subscribers with more and more emails, but there is a better way to target them: outside the inbox.
A winback campaign uses the email addresses of unsubscribed or unengaged users to target them outside the inbox. By uploading an encrypted list of just these users, we can match them on websites they already know and love, then serve an opt-in advertisement to rejoin your email list or retarget them without worrying about your email engagement. This can help reactivate a large segment of your list that may be underutilized at the moment!
Generate New Leads
The last step in preparing your email list is to fill it with new leads! The most efficient way to grow your list at scale is by generating leads without landing pages. Our unique approach to opt-in advertising uses co-registration to find new leads on trusted partner websites and allow them to quickly and easily opt-in. This gives you fully trackable proof of consent, with no landing pages to design or develop. Generating leads without landing pages is efficient for you, and the sign-up process is frictionless for your new leads. It’s a win-win!
Ready to get started? Let’s build your email marketing plan before the holiday shopping season begins. A FREE evaluation is just a click away.