One of the first things every new business invests in these days is a website. It’s a digital world, and ecommerce is thriving. Even if your product or service can’t be directly purchased online, consumers are searching for advice and information on the web. Online research encompasses Google searches, review sites, recommendations from friends, and more. So yes, your website is a vital part of the business. But how much traffic you get might not be as important as you think. Here are three reasons you don’t need big lead generation web traffic numbers to do serious business online.
Quality Visitors Over Quantity Metrics
What’s the point of having a website no one visits? You want the right people to come to your site, certainly. But in a crowded marketplace, you may have to end up paying for the majority of web traffic. So it’s actually more cost effective to have low traffic volume made up of quality leads that are likely to convert. If you’re spending time and money to have huge traffic spikes to report on, you could be missing more beneficial visitors who can actually impact your bottom line. When it comes to lead generation web traffic, quality beats quantity in just about every industry. Which brings us to the next reason…
Rising Web Costs
The cost of ads, landing pages, etc. can stack up quickly, and they are only growing as the web grows, too. The proliferation of social media sites and ad opportunities means the number of web properties you have to manage is exponentially bigger than ever before. All these opportunities can help raise brand awareness and drive traffic to your site, but at what cost? There is a significant investment of time, human capital and ad budget to keep all your different brand placements humming along. Creative production, content, ad optimization…the list goes on, and they all add up to rising web costs to maintain or increase lead generation web traffic.
Ability to Target Off-Site With Opt-In
If your primary objective is to generate leads, then lead generation web traffic is one less thing to worry about. Why? Because there’s no need for a landing page and costly media campaigns to drive web traffic when you can easily target potential leads on their favorite third-party websites with opt-in advertising. These leads can quickly opt-in to your database and join your email list without ever visiting your site, saving you time and money with a more efficient ad buy that keeps the consumer happy and your lead capture rate high. It does, however, lower your overall web traffic numbers. But if that traffic was mostly in service of leads, you’ll still have everything you need.
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