If you’re wondering what your potential leads are up to, you’re not alone. A lot can happen in an internet minute, but opt-in advertising can help find the right sites to target the right people at the right time. Users are being pulled in multiple directions as they navigate the web, encountering ads, watching videos, conducting searches and scrolling through social feeds. The average user has five social media accounts and will spend five years of their life on these sites. Multiple open browser tabs and windows are the norm. And more than 270 billion emails are sent every day.
Clearly, the internet is a crowded marketplace. So how do you stand out and find leads in a sea of social media memes and sales emails? You’ve got to fish where the fish are. With opt-in advertising, you can target potential leads on the sites they already frequent. You collect all their information right on the site they were already browsing, so there’s no need to interrupt their intended action and waste valuable time and ad dollars by trying to persuade them offsite and onto your landing page. In a crowded or competitive landscape, opt-in advertising can make all the difference.
Still not convinced? The infographic below shows a snapshot of just how much is going on online right now. It’s a lot for any advertiser to contend with. Don’t fight it; work with it for higher quality, more cost effective lead generation. Generate leads without landing pages using opt-in advertising and target potential leads on the sites they already visit. Once they’re in your database, then you can drive them to your site for conversions. But there’s no need to waste web traffic on lead generation. Test opt-in advertising for yourself and see what we mean.
Infographic by Betfy.co.uk