In advertising, nothing is ever a sure thing. But opt-in advertising comes close. When it comes to building your email list, opt-in advertising gives you reliable scalability that is unmatched by any other advertising type. Simple, interactive lead forms are served right where your target audience is already browsing. There’s no need to click over to your website, where you run the risk of losing them to technical error, slow internet speeds or browser issues. There are no wasted clicks without a lead to go along with them. And you get those leads immediately, so you can follow up with lead nurturing emails, retargeting ads or any other conversion campaigns to turn those leads into customers.
Sound like a dream come true? Here are a few reasons opt-in advertising is the best way to grow your email list.
Opt-in advertising offers rapid email list expansion that is unmatched by any other means of advertising. Buying bulk lists is a dangerous practice that is not only frowned upon, but quite frankly, a waste of time. Not only does it come with legal risks, It’s a huge gamble in terms of cost and quality, and can be cumbersome to manage. Dumping a bulk email list suddenly into your database can present a host of problems for email campaigns and deliverability as you send to these new, untested email addresses.
With opt-in advertising, you grow your database quickly, but smoothly, adding to your list on a daily basis. This makes it easier and more efficient to changes strategies and targeting tactics as you see what works and what doesn’t. With a bulk buy, what you get is what you get. Once you’ve tested the opt-in advertising waters, you will quickly recognize which levers to pull to maximize your list growth, as well as how and when to pull back. This creates a reliable lead generations strategy that is fully scalable based on your ever-changing needs.
There’s no such thing as a free lead, except maybe a good customer referral. But even those can be hard to come by or require an incentive program that includes a cost somehow. When it comes to paid lead generation efforts, opt-in advertising is far cheaper than other strategies. There’s no landing page to maintain and host, no site upkeep to ensure quality traffic is visiting your site. Everything is handled on verified publisher sites that are frequented by your audience. Sites are chosen based on your target audience and what appeals to them, providing a qualified pool of potential leads who simply have to click and input a few form fields before continuing to consume the content they came for. It’s a simple process for them, and a cost-effective lead generation source for you.
Quality Contact Information
Perhaps the best feature of opt-in advertising is the quality of leads it provides. This is a white hat strategy that targets the audience you’re looking for and easily allows them to opt-in to your email list, without having to waste time driving traffic to your site. These opt-in advertising units are displayed on trusted partner sites your audience already visits, providing a high-quality pool of potential leads. And if you combine this with a double opt-in email strategy, you may find you quickly have the most qualified email database around!