Lead nurturing email subject lines have long been a struggle for marketers. They’re the first thing a customer or potential customer sees, and the biggest reason they click to open your email, or send it to the trash without even reading your content or seeing an offer. They are vulnerable to screen size, truncating or cutting off at varying points depending on where and how you read your email. Tricky characters or emoji can render differently, altering your message.
Almost all email marketers start out on an even playing field with the relatively simple subject line. Inside the email can be custom graphics, flashy animation, crazy discounts. But the subject line is fairly standard across the board. There are some email subject line best practices, but every industry and customer set is a little different, so A/B testing for your audience is a must. But we’ve given you a starting point with some top-performing lead nurturing email subject lines (and the rationale behind them) below.
Imagine these are coming from a pool cleaning company called Crystal Clean Pools. You would need to tweak some of these lead nurturing email subject lines depending on your industry and offering, but the strategy holds true across many businesses. Let the lead nurturing begin!
5 reasons our customers love us.
This type of lead nurturing email subject line allows you to tell your story and share your company promise, but through the words of happy customers.
How Lakeview Homes improved home values 20% with us.
A tangible promise and case study says more than a general brand message, and lets the recipient connect the dots as to what it means you could do for them.
The reviews are in! See why more Springfield families love us.
This is another way to let satisfied customers tell your story, with the benefit of linking to third-party review sites and including direct quotes.
3 summer pool tips to know before the temperature climbs.
Offering professional advice or education, no strings attached, is a great way to show your expertise and hook them into wanting more.
Joe, could your pool use a tune-up?
Adding name personalization is a proven way to increase open rate. Bonus points if you can tie it back to an action they took (without being too specific or creepy).
Save 10% on chemicals, this month only.
Offers work. Use them to your advantage.
Take this quick quiz to see if your pool needs summer service.
An interactive module that shows your skills, proves they need help and offers a discount at the end? Lead nurturing gold.
If you’re looking for filter recommendations, we can help.
A pixel on your site and contextual subject lines that tie back to pages browsed on site are almost guaranteed to spark interest enough to open.
Get to know Crystal Clean Pools before swim season kicks in.
A friendly, “getting to know you” message without a hard sell can be a great first step, especially when it appears time-sensitive.
Dive into summer with a new pool pump! Be the first to try these low-energy models.
Offering sneak peeks or exclusive information is a hook many can’t pass up.