The prospect of generating leads without landing pages is tempting to many businesses, regardless of industry or size. Think about it: you can get a new lead campaign up and running quickly and efficiently, saving time and money on landing page development costs and pricey ad campaigns to drive website traffic. Opt-in lead ads allow you to target potential customers on the sites they already visit. There, they’ll be able to interact with the ad unit and provide all the contact information you need to add them to your database and start nurturing those leads into customers.
Generating leads without landing pages not only means you can skip the landing page copywriting, design, development and hosting, but also costly campaigns to drive unfamiliar visitors to your website, inevitably leading to a high bounce rate and low lead capture. With opt-in lead ads, everything you need to know is captured on the site your potential customers are already visiting, so they can get back to browsing quickly. Since they don’t have to click off-site, it’s less of an interruption to their intended action, making them much more likely to click “submit” on that lead form.
Sound too good to be true? It’s not, and it’s already working for many, many businesses. Opt-in lead ads are available on a wide variety of websites, including Facebook. Your cost per lead will vary by site, but these lead ads are highly effective and efficient to optimize. Since there are fewer pieces making up the campaign, you can pivot to new targeting strategies or creative executions very quickly. There are no landing pages to update or URLs to track; simply finetune your placement or message and go!
From content sites looking to grow their email newsletter list to ecommerce sales and high-touch, service-based businesses, we’ve seen a variety of business models excel with opt-in lead ads. So, in a word, yes, everyone can make lead ads work. You just need to be ready to let go of the landing page. You’re already applying your knowledge of potential customers to your targeting when you drive traffic to your site; simply use these insights to inform your opt-in lead ads campaign and save time and money by generating leads on third-party sites. You’ll be growing your email list in no time.
Ready to make lead ads work for you? Run a test with us to see how easy it is to generate leads without landing pages.