Looking for more leads? Sometimes you need to switch sources in order to increase your leads and discover new potential customers. It’s not enough just to optimize existing channels or increase budgets. A new year calls for new lead sources, and opt-in advertising is one of the best ways to add new email addresses to your database.
You Need A New Lead Source
While some go all-in on opt-in and see great success, you may not be ready to fully commit to a new lead source. And that’s OK! Opt-in advertising is an affordable, proveable method of lead generation that is worth testing and bears results quickly. Because let’s face it: your current lead sources are not cutting it. It’s not your fault; even the best lead generation campaigns will max out eventually. The key is to add opt-in to the mix before that happens, so you can complement your existing lead generation campaign with a fresh new source of leads.
You Don’t Want To Blow Your Budget
If your existing lead generation performance is on the decline, you could increase your budget. But who wants to see those diminishing returns? Reallocate funds from your dwindling lead sources or worst-performing segments and use that budget to run an opt-in test. You’ll see new leads come in quickly, which you can easily test for quality. Our guess? You’ll see the value in opt-in advertising for lead generation in no time.
You Want To Test New Targets
One of the reasons that opt-in advertising performs so well for lead generation is that it doesn’t require a landing page. Since there’s no traffic to divert to your site, you’ll get a testable pool of new email subscribers pretty quickly. So not only will you see the size of your list grow, you’ll see the quality, improve, too. And if not? It’s an easy fix to correct and find new targets on different sites.
New year, new lead sources! Make 2018 the year you commit to testing opt-in.