The unofficial kickoff to the holiday shopping season happens earlier and earlier every year. Black Friday sales and Cyber Monday deals used to come on the heels of Thanksgiving; now, retailers are offering preview sales days and even weeks in advance. But Cyber Monday is still predicted to be one of the biggest shopping days of the year. And that’s good news for businesses in any industry.
‘Tis the season for ecommerce and consumer retailers, traditionally. But the past few years have seen Black Friday and Cyber Monday specials that span all kinds of industries. Electronics and clothing no longer corner the market on deep holiday discounts. Own a spa? All that retail foot traffic is good for massages and pedicures. Photography studios can offer holiday sittings, cards, and personalized gifts. B2B businesses can’t forget corporate holiday gifts, parties and year-end budget wrap-ups.
The list goes on, offering an endless array of opportunities to cash in on the Black Friday and Cyber Monday shopping frenzy. But it’s not just offers and deals. The increase in online shopping also means increased web traffic across the board. Gift buying, recipe research and travel planning all lead to more users visiting more sites online. Which opens up a golden opportunity to jumpstart your opt-in advertising efforts.
As a user browses a like-minded site, they’ll be given the opportunity to sign up and join your email list. There’s no need for them to click off their intended web destination, and they never have to visit your site. They can quickly and easily opt-in to your database and then get back to their holiday shopping and menu planning.
We’ll work with you to identify the right target audience for your business, and the websites they’re likely to visit. Our vast network of publishers makes it easy and efficient to grow your email list with valuable leads. Opt-in advertising is a low-cost way to get in on the Black Friday and Cyber Monday action, without a deep discount on products or services.