Large companies frequently use opt-in advertising as a key tool in their overall marketing efforts. What could be better than presenting a seamless way for an interested user to subscribe to your brand’s newsletter without interrupting their internet experience? But large companies are not the only businesses that can use opt-in advertising to maximum effect. In fact, opt-in advertising can be both productive and cost-effective for small businesses as well. Here are the top reasons opt-in advertising is a great fit for small businesses.
Opt-In Advertising Targeting
Targeting is one of the most powerful benefits of using opt-in advertising. Because users are generally in the process of registering for a website, we have access to user data that can help determine which users are most appropriate for you and your business. This includes geographic data, age, and gender targeting. Rather than blanketing your ad across a large number of disinterested users (as a banner ad might), we’re able to purposefully show your ad to the users most likely to join your list. As a result, you’re only paying for users who actually wind up on your list.
Instant Integration with Opt-In Advertising
Co-registration advertising offers a convenient alternative to traditional banner advertising for both the user and the business owner. Because we integrate with many different Email Service Providers, we’re able to send each new user directly into your mailing list in real time as they sign up. This provides the opportunity to send them an immediate welcome email to peak their interest and familiarize them with your brand, while also directing the user into the email campaign of your choice for long-term nurturing.
Opt-In Advertising Visibility
It’s not a problem if your small business’s website doesn’t receive a lot of traffic each month. Opt-in advertising bypasses your site and allows your ad to be presented to users browsing well-known sites with huge ammounts of traffic. Rather than being a tangential display, your ad will be an integrated part of a user’s sign-up process. This results in many more ad views acros a multitude of users at the same time. You can then direct new subscribers to your own website via your email series, allowing you to naturally grow your website traffic for retargeting and conversions.
User Convenience with Opt-In Advertising
An easy list signup process means users are more likely to take you up on your offer and become new subscribers. The user is already in the process of registering for a website they know and trust; adding your ad to the mix is a bonus for them, and for you. Presenting your ad in that context is a key reason co-registration advertising offers added value when compared to a sidebar ad. Because there is no immediate redirect to another website, it gives the user a convenient way to join your mailing list without going out of their way.
Opt-in advertising can be a powerful way for you to magnify the visibility of your small business and grow your email list naturally, without wasting your budget on disinterested users. Because of this, opt-in advertising presents an innovative alternative to traditional banner advertising. Opt-in advertising is something that every small business should consider while developing their wider marketing strategy. LeadServe can help you out, regardless of budget size, by allowing you to set up and direct an entire co-registration advertising campaign yourself, just by using our LeadServe interface. Check it out!