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Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Facebook Lead Advertising Glossary

February 22, 2017 / By Opt Intelligence

Facebook Lead Advertising is an effective and efficient way to grow your email database and gather potential customer information, also called sales leads. Thanks to Facebook’s wealth of user data, their targeting capabilities are second to none. And their Lead Ad placement doesn’t require a user to click out of Facebook. They are able to submit all their information without having to leave the site and interrupt their browsing experience. This makes them more likely to quickly hit submit on the Lead Form and pass their personal information on to you. Facebook even pre-fills the form with the user’s verified information! Best of all, there is no need for you to set up multiple landing pages on your website. Everything is handled right on Facebook.

Now that we’ve defined Facebook Lead Advertising itself, there are a few other key terms you should know before you start running your first Facebook Lead Campaign.

Facebook Lead Ads, Lead Ad Creative,

Newsfeed Post Types For Your Facebook Lead Ad

February 16, 2017 / By Opt Intelligence

The true power of a Facebook Lead Ad is in the lead form, but before you get to that point it looks remarkably similar to any other Facebook ad or sponsored post. There are a few subtle differences, but nothing that the typical user would really notice as specific to a Facebook Lead Ad over any other type. So how do you stand out and get them to click? First, you have to select the right visual media for your initial ad post. There are four main types to choose from; we’ll look at the unique features and pros and cons of each one.

Ad Targeting, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

8 Ways to Optimize Your Facebook Lead Ads Campaign

February 14, 2017 / By Opt Intelligence

Now that you’ve started running your first Facebook Lead Ads, it’s time to gauge performance, analyze results and optimize your Facebook Lead Ads. By fine-tuning the various feature of your ad, you can find the best set of attributes for lower cost per lead and higher lead quality.

Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

6 Steps To Get Started With Facebook Lead Ads

February 8, 2017 / By Opt Intelligence

If you’ve run a few Facebook campaigns but haven’t tried Facebook Lead Ads yet, now is a great time to start. Facebook Lead Ads are a powerful way to connect with customers right on Facebook, without interrupting their browsing experience or making your team build yet another landing page. But they are also a little more challenging to set up. We’ve created this introduction to Facebook Lead Ads to guide you through what you need to know, and how to setup your first Facebook Lead Ad campaign.

Ad Targeting, Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Simplify The Lead Generation Process With Facebook

February 6, 2017 / By Opt-Intelligence

5 Reasons You Should Try Facebook Lead Ads Today

It’s easy to get caught in a single, repetitive process when you’re hyper-focused on acquiring leads. If you’ve tested, tested and tested again to find the most efficient method of gathering that holy grail of customer data, why change your process now? But perhaps you’ve only optimized that process, without evaluating other methods of lead generation. Maybe your whole way of thinking about leads needs to shift in order to streamline the process and lower your cost per lead.

Ad Targeting, Budget Optimization, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Reduce Cost Per Lead by 75% On Facebook

February 3, 2017 / By Opt Intelligence

Facebook Lead Ads, Lead Ad Creative,

Anatomy of a High-Performing Facebook Lead Ad

January 31, 2017 / By Opt Intelligence

This looks like many of Facebook’s other ad products at first glance, so make sure your key selling proposition is front and center.

Ad Targeting, Advanced Lead Tactics, Budget Optimization, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Create a Lead Funnel On Facebook

January 26, 2017 / By Opt Intelligence

Create a lead funnel with Facebook advertising.

Facebook Lead Ads are a very powerful product that allows you to capture a potential customer’s information quickly and easily, without the hassle of building a landing page or interrupting the customer’s day by requiring them to click off of Facebook. The lead form is contained within the ad for easy completion and data transfer.

Sounds simple, right? And it is—when executed correctly. But a Facebook Lead Ad can’t do all the work on its own. For the best performance at the lowest cost, you need to build a lead funnel using additional Facebook advertising products and content tactics.

Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Develop a Perfect Context Card

January 23, 2017 / By Opt Intelligence

A Facebook lead ad can be a highly effective method of attracting customers, with or without a Context Card. While browsing on Facebook, users can simply input their information directly in the ad, without having to click off and interrupt what they were doing. This makes it much easier for them to provide the information that you want, since if falls in line with the natural flow of the actions they are already taking. But sometimes they need a little more information, in the form of a Facebook Lead Ad Context Card.

Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Five Ways Facebook Lead Ads Are Different From Other Facebook Ads

January 18, 2017 / By Opt Intelligence

When it comes to achieving campaign goals, marketers that are placing ads on Facebook have many options for their ad objective. Facebook Lead Ads offer the clear objective of conversions, which sounds like it should be everyone’s end goal. But it’s not quite that simple. As one of the newest Facebook ad products, it’s important to distinguish the differences between a link ad and a lead ad.

Traditionally, link ads take users away from Facebook, leading them to your brand’s website. They may arrive at a landing page, where you attempt to sell them a product or gather information for later follow-up. Or you may simply send them to the homepage in order to provide more information on your brand. Wherever they land, it is off of Facebook and outside of their intended action: browsing their updates. Why does that matter to you? Facebook Lead Ads allow them to remain in Facebook the whole time, making it virtually seamless for a user to opt in to your offer.