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There are a lot of moving parts to a Facebook Lead Ad. From creative to call-to-action, form fields to friend-of-a-friend targeting, every aspect of your Facebook lead generation campaign is carefully crafted to work together for lowest cost per lead and highest lead quality. But what if your cost per lead is higher than you’d like? Or you’re struggling to convert these leads and need more qualified potential customers? There’s one quick fix that can drastically improve your Facebook lead generation efforts: retargeting.

Ad Targeting, Facebook Lead Ads,

6 Strange Targeting Options For Facebook Lead Generation

June 20, 2017 / By Opt Intelligence

Facebook holds a wealth of data about its users. The majority of this is gleaned through social interactions: every like, event RSVP, emoji reaction and search is catalogued to create a remarkably in-depth profile of each user. Most have also filled out basic demographic data upon sign-up, and location services on mobile devices fills in the rest. Finally, Facebook will partner with data companies to provide even more robust advertising options, most often on the financial and purchasing side. And they’re constantly refining what’s available to marketers. Which means you can get pretty creative with your targeting! Here are a just a few of the ways to make use of these unique targeting capabilities for Facebook lead generation.

Facebook Lead Ads, Facebook Tips,

4 Tips For Creating a Facebook Lead Ad Video

June 14, 2017 / By Opt Intelligence

Video rules the web, and Facebook is no exception. In fact, Facebook is investing tons of resources into video products and capabilities, particularly around advertising. Videos attract more eyeballs and get more interaction from users than other types of content, whether it’s organic content or a paid video ad. A Facebook Lead Ad video will increase your leads in both quantity and quality. How? Not only will the video itself attract more potential leads, but the story you can tell in a video is more likely to fully and adequately explain your brand promise, improving your lead quality. Here are a few ways to make that Facebook Lead Ad video work harder for you.

Ad Targeting, Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

How To Tell When It’s Time To Refresh Your Facebook Lead Ads

May 31, 2017 / By Opt Intelligence

It can take a few days to get up and running, but once those Facebook Lead Ads are at full steam, you should be seeing strong clicks to your Facebook lead form and lead completion rates. Hooray! You’re running a successful leads without landing pages campaign. But then, something happens. Slowly, your completion rate dips and over time you notice a distinct downward trend. This doesn’t mean your Facebook Lead Ad campaign is doomed. It just means it’s time to refresh all or part of the campaign.

Facebook Lead Ads, Facebook Tips,

3 Facebook Features For Lead Generation

May 25, 2017 / By Opt Intelligence

Facebook offers a wealth of data and services to advertisers. As they continue to add new features for users, advertisers benefit too. Their latest advances attempt to connect the online and offline experience to improve conversion rate and customer value, which can have a big impact on your Facebook lead generation efforts.

Offline Conversion Metrics for Facebook Lead Ads

Facebook realized that not every step of the conversion path happens on Facebook, or sometimes even online. In an effort to help advertisers more accurately track the true effectiveness of their Facebook Lead Ads, they’re launching an Offline Conversion solution that allows them to combine known customer data with Facebook behavior and offline actions. Advertisers upload the results of their lead campaigns or integrate their CRM in order to access more valuable results data and improve the effectiveness of their ads.

Facebook Lead Ads, Lead Ad Creative,

A Slamdunk For One Facebook Lead Ad Campaign

May 11, 2017 / By Opt Intelligence

Facebook offers a wealth of creative and targeting options to help your brand reach the right people. But sometimes, all those options can feel overwhelming. And if you have a limited budget or are anxious to see results, you might not want to wait to test and re-test your own creative over and over again. That’s where Facebook Case Studies can come in to help guide your Facebook Lead Ad strategy before you get started.

These high-performing Facebook Lead Ad examples can take some of the guesswork out of your first Facebook Lead Ad campaign, but they’re no substitute for real data about your target audience and converted customers. Think of these examples as “cheat sheets” to get you up and running and gaining Facebook Leads quickly. As your campaigns generate more and more leads, take the time to run your own tests and finetune your Facebook Lead Ad creative and targeting. But first, let’s look at one example of a “slamdunk” in Facebook Lead Ad success.

Facebook Lead Ads,

Are Your Facebook Lead Ads Working? Here’s How to Tell

April 27, 2017 / By Opt Intelligence

You’ve got your first Facebook Lead Ad campaign up and running. Creative looks good, call to action is strong and your offer is compelling. You’ve even added a concisely worded Context Card and pared back your lead form field to encourage quick submission. But are your Facebook Lead Ads working? Are they generating Facebook Leads for you? And furthermore, what’s the quality of those leads? Here are a few questions to answer in order to tell:

Are You Acquiring Facebook Leads?

Log into Facebook Ads Manager and take a look at your Facebook Lead Ad campaign. First and foremost, you want to see the sheer number of Facebook Leads you’ve gathered through your campaign. (We’ll get to cost and quality soon.) The Facebook Ads Manager Dashboard will quickly show you campaign metrics, including the number of leads submitted.

Image credit: Facebook

Ad Targeting, Facebook Lead Ads,

3 Common Facebook Lead Ad Mistakes (And How To Avoid Them)

April 19, 2017 / By Opt Intelligence

A Facebook Lead Ad is a powerful marketing tool. This self-contained lead form and ad unit in one can be the cornerstone of a lead generation campaign and is a highly effective method for lowering cost per lead by gathering leads without landing pages. But you have to use it effectively to reap the true benefits. There are a few mistakes that are easy to make, but even easier to correct, once you know what to look for.

Ad Targeting, Advanced Lead Tactics, Facebook Lead Ads, How To Guides,

How To: Find The Right Facebook Lead Ad Targeting

April 13, 2017 / By Opt Intelligence

Facebook is known for offering advertisers a lot of data to choose from when targeting potential customers. Think about it: the social network knows every piece of content a user has interacted with, every friend they are connected to and every word of every status update they post. It’s a data goldmine! And your Facebook Lead Ad Targeting can take advantage of all this.

Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Optimize Your Facebook Lead Form

April 11, 2017 / By Opt Intelligence

There are many different components to a Facebook Lead Ad: the initial ad creative a user sees in their Newsfeed; the Welcome Screen they first see when they click the ad; the lead form itself; and the confirmation screen. And each of these screens has a number of interchangeable, customizable pieces and features. It’s a lot to test! We find that it’s best to break things down piece by piece and optimize one at a time.

The Facebook Lead Form is one of the places it’s easy to get off track. The Facebook Lead Form makes more than 20 questions available to ask, plus a custom field to enter your own. So before you even look at the Facebook Lead Form creator, write down the information you need from customers. Then, take a long, hard look and determine what you really need, and what you want.