Blog Archives

As TikTok comes under fire and faces a potential ban, Meta has responded with a removal of Reels incentives as they anticipate less competition. This has left social media creators scrambling to determine which platform to prioritize. Our guess? Meta will be victorious, but paydays may be smaller. Which leaves room for new content to crop up, and makes this the perfect time for you to bolster your social media presence.

The threat of a TikTok ban is compressing creators, and therefore users and viewers, to other platforms. That means there are more active eyeballs on Facebook and Instagram than ever before. Which makes it the perfect time to start using these platforms. You’ll be able to achieve wider reach more quickly thanks to an influx of users.

By removing some of the content bonuses and incentives, Meta has also left the door wide open for new creators. Many veteran creators will slow down posting without these lucrative bonuses, which means there will be less content competition. So it’s also the perfect time to start posting organic content.

Consistent, organic content and strategic, targeted paid promotion will pay off big time (and in no time) on Facebook, at least in part thanks to the shift away from TikTok. Make sure to include lead generation ads in your strategy to grow your email list. And consider a multi-channel content strategy that pairs your email content with organic posts and boosts to drive your message home and increase engagement.

Ready to get started? A free evaluation will set you up for success with lead generation ads on Instagram and Facebook.

Facebook Lead Ads,

The Most Under-Utilized Facebook Ad Product You Need to Know Now

November 29, 2022 / By Opt Intelligence

Facebook Lead Ads offer in-platform lead generation with precise targeting and without landing pages.

Facebook Lead Ads,

Three Reasons to Run Facebook Lead Ads

October 31, 2022 / By Opt Intelligence

Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Other marketers’ mistakes are your gain, as you can quickly generate leads at scale on a platform nearly everyone uses. Here are three reasons to try Facebook lead generation today.

1. Facebook Has Scale

Let’s face it: just about everyone has a Facebook account. Some may login more than they admit, but nearly everyone can be found browsing the social media site at some point. The connection to friends and family has given way to content, and users visit daily to consume the latest information. All of those scrolling fingers provide a large pool of potential leads.

2. Facebook Has A Wealth of Data

That content consumption tells Facebook a lot about their users. What videos do they watch until the end? What articles will the comment on or send to a friend? How long are they reading a post? Each action gives them more knowledge about what users are looking for, whether it’s an overt shopping recommendation or a more passive life stage or milestone. All this information creates a very sophisticated targeting pool for advertisers.

3. Facebook Makes Lead Ads Easy

Facebook knows a lot about its users. This is great for targeting, since they know what people are interested and engaged with. But they also have all of a user’s basic information, like name and email. This makes lead generation incredibly easy, as Facebook Lead Ads can pre-populate lead form fields with known information. This saves time for the user and makes it that much easier for them to click submit and join your email list.

Ready to get started? A free evaluation can set you on the right path for Facebook Lead Generation.

Facebook Tips, Opt-In Advertising,

Are Facebook Ads Right For You? Three Questions To Ask Before You Buy

June 30, 2021 / By Opt Intelligence

Facebook is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? There are three questions to ask yourself before you dive in.

Facebook Lead Ads,

4 Fast Facts About Facebook Lead Generation

August 8, 2018 / By Opt Intelligence

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

Opt-In Advertising,

How Double Opt-In Advertising Can Alleviate Privacy Concerns

April 3, 2018 / By Opt Intelligence

In today’s increasingly connected world, privacy is a hot commodity. Personalization and customization have an alluring appeal to consumers, but tailored online experiences require a high level of personal information to work well. And with data breaches in the news almost daily, it can be hard for consumers to trust that the data they do share will be safeguarded. The good news for data-hungry marketers? Double opt-in advertising can help.

Facebook Lead Ads, Opt-In Advertising,

Four Things You Need To Know About Facebook Lead Ads

March 21, 2018 / By Opt Intelligence

5 Reasons You Should Try Facebook Lead Ads Today

Whether you’ve been running a variety of Facebook ad types or are considering your first foray into Facebook, Lead Ads offer a compelling advertising opportunity. After all, just about everyone is on Facebook! Lead Ads are a little more complex to set up than other ad types, but they also offer many unique features you wouldn’t otherwise find on the site. Read on to learn four things about Facebook Lead Ads before you start your next campaign.

Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

February 7, 2018 / By Opt Intelligence

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

December 13, 2017 / By Opt Intelligence

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.