Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads.
It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list. All they have to do is confirm, or “double opt-in,” and you can begin marketing and lead nurturing efforts right away. It’s a win-win that helps your email list in a number of ways.
Double Opt-In Maintains Brand Reputation
Have you ever received an email or advertising message that was so far off-base it made you scratch your head? It probably made you question the competency of the brand, even if you had never heard of them. With double opt-in, you never have to worry that you are spamming people or tarnishing your brand. Every email address on your list will have explicitly opted in to receive marketing messages from you: once through a co-registration ad, and a second time via double opt-in email confirmation. So they know who you are and what they signed up for every time you hit their inbox.
Double Opt-In Builds Email List Quality
Yes, your email list will be a bit smaller, but those that signed up have told you (twice!) that they want to join your email database. This means your are marketing to a list of people who are truly interested, and much more likely to convert. In essence, you’re list becomes almost exclusively warm leads. And that saves you time and money in lead nurturing efforts, so you can focus on continuing to fill your pipeline with qualified leads.
Double Opt-In Generates Leads At Scale
If you’ve got a need for leads, opt-in advertising is the way to go. Instead of wasting clicks and costs on driving people to your landing page before they’ve even heard of your brand, you can easily and efficiently target them on third-party websites they know and trust. A simple co-registration form allows them to opt-in with just a few clicks. And with a double opt-in email confirmation, you can ensure your leads are qualified and ready to convert.
Double opt-in advertising is one of the most cost efficient ways to generate qualified leads at sufficient volume to drive sales quickly. Ready to get started? Get a FREE evaluation today.