What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising.
What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising.
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. Here are 4 factors to keep in mind when assessing the quality of your email list.
When it comes to online engagement, more is more. But where customers engage with you matters, too. Here’s verything you need to know about social media, website and email engagement.
A targeted opt-in campaign can utilize unsubscribed email addresses to match to users and show a specific ad designed to opt them back into your list.
A customized re-engagement campaign can boost your email deliverability and improve the effectivesness of your email list.
Email marketing has come a long way since Gary Thuerk sent the first email marketing blast in 1978. Despite all the other means of communication and marketing channels that have arisen, email is still one of the most ubiquitous forms of communication and a key marketing channel for most businesses. But calculating email marketing ROI can be a struggle for some. Read on to see how the full customer journey factors into yours.
Source: Oberlo. Check out the complete infographic with more email marketing stats on their blog.
The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. ‘Tis the season to ramp up your efforts and convert those new leads into customers. But it’s also the perfect time to re-engage previous customers with a campaign to win back unsubscribers.
As a marketer, data protection is probably top of mind most days. It’s clear that privacy regulations are becoming the norm, and for good reason. But without a standard policy, it can be hard to determine what is required to truly maintain data privacy and when this all needs to happen. We’re here to tell you that it’s not as complex as you might fear, but data privacy does matter at every stage of lead generation. Customer or not, it’s your job to safeguard the data of your leads, potential leads and prospects.
You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.
Email is one of the most powerful tools at a marketer’s disposal. It’s a highly personal way of reaching people at home, and often quite literally in the palm of their hand. Depending on how robust your database is, you’ll also be able to include personal details, such as their name, location, last purchase, and other preferences. A lead nurturing email campaign can be especially powerful. A series of lead nurturing emails will pull leads through the funnel, using contextual clues, demographic data and retargeting to trigger emails based around intent and action. When executed correctly, a well-timed lead nurturing email can decrease the time to purchase and convert leads into customers.