Blog Archives

Email marketing has come a long way since Gary Thuerk sent the first email marketing blast in 1978. Despite all the other means of communication and marketing channels that have arisen, email is still one of the most ubiquitous forms of communication and a key marketing channel for most businesses. But calculating email marketing ROI can be a struggle for some. Read on to see how the full customer journey factors into yours.

Source: Oberlo. Check out the complete infographic with more email marketing stats on their blog.

Advanced Lead Tactics, Email Marketing,

How To: Win Back Unsubscribers For The Holiday Shopping Season

November 6, 2018 / By Opt Intelligence

The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. ‘Tis the season to ramp up your efforts and convert those new leads into customers. But it’s also the perfect time to re-engage previous customers with a campaign to win back unsubscribers.

Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

How To Develop A Marketing Strategy For An Unsubscribed Email List

October 15, 2018 / By Opt Intelligence

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.

Email Marketing,

Infographic: Lead Nurturing Email Optimization

September 13, 2018 / By Opt Intelligence

Email is one of the most powerful tools at a marketer’s disposal. It’s a highly personal way of reaching people at home, and often quite literally in the palm of their hand. Depending on how robust your database is, you’ll also be able to include personal details, such as their name, location, last purchase, and other preferences. A lead nurturing email campaign can be especially powerful. A series of lead nurturing emails will pull leads through the funnel, using contextual clues, demographic data and retargeting to trigger emails based around intent and action. When executed correctly, a well-timed lead nurturing email can decrease the time to purchase and convert leads into customers.

Lead Nurturing,

3 Reasons Why An Email Marketing Plan Is Your Most Valuable Lead Nurturing Tactic

September 5, 2018 / By Opt Intelligence

Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. Underestimating the power and potential of email marketing is a huge mistake that could cost you dearly. We’ve identified three ways that an email marketing plan can be one of your most valuable assets, and the single biggest factor in lead nurturing.

Email Marketing,

How Unsubscribes Can Be Good For Your Email List

July 18, 2018 / By Opt Intelligence

Breakups are tough. Romantic, platonic…it’s never fun to see someone go, even if it’s for the right reasons. So if the word “unsubscribe” sparks fear in your heart, you’re not alone. But you also may be missing the bright side of unsubscribes. Here’s a quick look at how unsubscribes can be good for your email list.

Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

Resubscribe Email Addresses With Opt-In Advertising

July 11, 2018 / By Opt Intelligence

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Perhaps they think they can simply search for content or offers online and haven’t seen the value of staying on your email list. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with. Or can you? With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.

Lead Nurturing,

5 Lead Nurturing Tips You Need To Know Now

April 19, 2018 / By Opt Intelligence

Congratulations! Your lead generation efforts have helped you build a solid email list. But that’s just the beginning. Now you’ve got to turn those leads into actual customers. How? Through effective lead nurturing. Often called a drip campaign, this schedule of triggered emails is designed to pull your leads through the funnel, driving conversions and sending them into the next cycle of repeat customers. Ready to get going? Here are five fast facts about lead nurturing you need to know NOW.

Opt-In Advertising,

How To: Quickly Triple Email Subscribers Without Breaking The Bank

March 29, 2018 / By Opt Intelligence

“I wish I had a smaller email list…” said no one ever. Quality is key, but sometimes sales is strictly a numbers game. A qualified lead is more likely to convert, and more quickly, but how much qualification should you do up front, and how much can come later? If you are looking to build a strong list, opt-in advertising offers an affordable way to grow your database at scale. How fast, how big and how finely tailored? That’s up to you. Here’s how it works.

Leads Without Landing Pages,

New Year’s Resolutions For Lead Generation

December 27, 2017 / By Opt Intelligence

A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!