What is a Facebook Lead Ad?
A Facebook Lead Ad provides a form for users to submit contact information. The most common request is email address, but you can ask for address, phone number, and more. The two biggest differences from other Facebook ads is the interactivity (users fill in the form right there) and the ability to stay within Facebook. That means no clicking through to your site, increasing the likelihood that someone will interact with your Facebook Lead Ad, since it doesn’t interrupt their intended action.