Facebook is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? There are three questions to ask yourself before you dive in.
Facebook is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? There are three questions to ask yourself before you dive in.
If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers.
Get to know the five most important email marketing campaign KPIs, and what they are telling you about your email list.
Grow your business with a co-registration campaign to re-engage your existing email list, build a brand new database or retarget lapsed subscribers.
Before you setup your next Facebook ad campaign, follow these steps to ensure efficient ads that can help grow your database and build up your pool of qualified leads.
Whether you’ve got a list of leads you need to retarget outside of the inbox or you’re in search of brand new leads, social ads offer cost-effective targeting and wide reach.
Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance.
Learn how to use increased online shopping activity to your advantage through co-registration this holiday season.
Avoid these scary subject line mistakes to ensure your email marketing campaign is full of treats, not tricks.
Holiday shopping starts early this year, and online retail will be bigger than ever. Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing.