Opt-Intelligence Blog - Page 2 of 5 - Intelligent Articles about Opt-In Advertising

Whether you’re gathering leads without landing pages or running a more traditional lead generation campaign, there’s some legwork to be done before you launch your actual lead generation ads. It can be tempting just to jump right in, especially when you can run a campaign to generate lead without setting up landing pages. Yes, fully integrated lead ad units save a lot of time and resources, but you’ll want to thoughtfully plan out your campaign for maximum efficiency and optimum cost per lead. Here are a few steps to take:

Ad Targeting, Advanced Lead Tactics,

5 Ways To Use Seasonality For Lead Generation

May 17, 2017 / By Opt-Intelligence

One of the best ways to make a lead generation ad stand out is to speak directly to the user. This can be achieved in varying ways, using site cues based on ad placement, retargeting off past browsing behavior and narrowly defined demographic targeting that allows you to make certain assumptions. But perhaps one of the easiest way to stand out is to be timely, using current events, holidays and seasons to your advantage.

Seasonal Offers

Not every industry or business will be able to operationalize this, but if there is any way to tie your lead generation offer into a holiday or current event, do it. Retailers have been doing this forever, capitalizing on all kinds of holidays as a reason to discount merchandise. Why shouldn’t you? Every day has a different random holiday to commemorate, and social media makes many of them far more well-known than ever before. You can also tie into news headlines (but be prepared to act fast!) or simple weather patterns, crafting “warm up” and “cool down” offers. Anything to make your lead generation ad seem timely for today.

Facebook Lead Ads, Lead Ad Creative,

A Slamdunk For One Facebook Lead Ad Campaign

May 11, 2017 / By Opt-Intelligence

Facebook offers a wealth of creative and targeting options to help your brand reach the right people. But sometimes, all those options can feel overwhelming. And if you have a limited budget or are anxious to see results, you might not want to wait to test and re-test your own creative over and over again. That’s where Facebook Case Studies can come in to help guide your Facebook Lead Ad strategy before you get started.

These high-performing Facebook Lead Ad examples can take some of the guesswork out of your first Facebook Lead Ad campaign, but they’re no substitute for real data about your target audience and converted customers. Think of these examples as “cheat sheets” to get you up and running and gaining Facebook Leads quickly. As your campaigns generate more and more leads, take the time to run your own tests and finetune your Facebook Lead Ad creative and targeting. But first, let’s look at one example of a “slamdunk” in Facebook Lead Ad success.

Lead Nurturing, Leads Without Landing Pages,

6 Quick Tips for Lead Nurturing

May 3, 2017 / By Opt-Intelligence

Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.

1. Follow Up Fast

Ideally your new leads are immediately receiving an email. This requires linking your CRM to your lead generation campaign, whether it’s on Facebook or other websites. Can’t make that work right now? Include a confirmation screen in your ad and send the initial email to leads as soon as possible to start the lead nurturing process. Within 48 hours is best, and try not to go longer than a week. You don’t want your shiny new leads to forget about you!

Facebook Lead Ads,

Are Your Facebook Lead Ads Working? Here’s How to Tell

April 27, 2017 / By Opt-Intelligence

You’ve got your first Facebook Lead Ad campaign up and running. Creative looks good, call to action is strong and your offer is compelling. You’ve even added a concisely worded Context Card and pared back your lead form field to encourage quick submission. But are your Facebook Lead Ads working? Are they generating Facebook Leads for you? And furthermore, what’s the quality of those leads? Here are a few questions to answer in order to tell:

Are You Acquiring Facebook Leads?

Log into Facebook Ads Manager and take a look at your Facebook Lead Ad campaign. First and foremost, you want to see the sheer number of Facebook Leads you’ve gathered through your campaign. (We’ll get to cost and quality soon.) The Facebook Ads Manager Dashboard will quickly show you campaign metrics, including the number of leads submitted.

Image credit: Facebook

Landing Pages, Leads Without Landing Pages,

3 Common Facebook Lead Ad Mistakes (And How To Avoid Them)

April 19, 2017 / By Opt-Intelligence

A Facebook Lead Ad is a powerful marketing tool. This self-contained lead form and ad unit in one can be the cornerstone of a lead generation campaign and is a highly effective method for lowering cost per lead by gathering leads without landing pages. But you have to use it effectively to reap the true benefits. There are a few mistakes that are easy to make, but even easier to correct, once you know what to look for.

Ad Targeting, Advanced Lead Tactics, Facebook Lead Ads, How To Guides,

How To: Find The Right Facebook Lead Ad Targeting

April 13, 2017 / By Opt-Intelligence

Facebook is known for offering advertisers a lot of data to choose from when targeting potential customers. Think about it: the social network knows every piece of content a user has interacted with, every friend they are connected to and every word of every status update they post. It’s a data goldmine! And your Facebook Lead Ad Targeting can take advantage of all this.

Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Optimize Your Facebook Lead Form

April 11, 2017 / By Opt-Intelligence

There are many different components to a Facebook Lead Ad: the initial ad creative a user sees in their Newsfeed; the Welcome Screen they first see when they click the ad; the lead form itself; and the confirmation screen. And each of these screens has a number of interchangeable, customizable pieces and features. It’s a lot to test! We find that it’s best to break things down piece by piece and optimize one at a time.

The Facebook Lead Form is one of the places it’s easy to get off track. The Facebook Lead Form makes more than 20 questions available to ask, plus a custom field to enter your own. So before you even look at the Facebook Lead Form creator, write down the information you need from customers. Then, take a long, hard look and determine what you really need, and what you want.

Facebook Lead Ads, Landing Pages, Leads Without Landing Pages,

Are Landing Pages Dead?

April 5, 2017 / By Opt-Intelligence

The digital landscape is constantly changing. Every year there are new trends to try and best practices to adopt. As marketing strategies evolve, some mainstays of traditional advertising fall by the wayside. And it looks like landing pages might be one of them. Think about it: direct mail paved the way for email, which has been steadily taken over by social media. And as user-generated content spreads across the internet, landing pages are on the decline.

The internet has grown to include webpages about anything and everything, becoming a far more cluttered landscape for advertisers to navigate. Users have access to more information than ever before, but many actually visit fewer sites, sticking to content aggregators like Facebook. Good news for Facebook, but bad for your website. Or is it? What if you could put a small part of your site right into Facebook? With Facebook Lead Ads, you can.

4 Key Steps to Take Before Running a Lead Generation Campaign