If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.
The prospect of generating leads without landing pages is tempting to many businesses, regardless of industry or size. Think about it: you can get a new lead campaign up and running quickly and efficiently, saving time and money on landing page development costs and pricey ad campaigns to drive website traffic. Opt-in lead ads allow you to target potential customers on the sites they already visit. There, they’ll be able to interact with the ad unit and provide all the contact information you need to add them to your database and start nurturing those leads into customers.
Looking for more leads? Sometimes you need to switch sources in order to increase your leads and discover new potential customers. It’s not enough just to optimize existing channels or increase budgets. A new year calls for new lead sources, and opt-in advertising is one of the best ways to add new email addresses to your database.
The traditional lead generation method can leave a lot to be desired. All too often we see the bulk of a lead generation budget being blown on wasted website traffic. The idea is that a visit to your site is worth more than an email address gathered off-site. But in fact, we’ve proven the reverse to be true time and time again. Think you know where your leads are coming from? Here are a few likely sources.
A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!
In an increasingly connected digital world, we recognize the need for a diverse marketing and lead generation strategy. Sometimes that means testing and trying a variety of tactics and partners. Today we’ve got a guest post that talks about the importance of lead validation.
In the real world, there are a number of ways merchants can discern which of their patrons are likely to become paying customers and which ones are not. For example, a patron who asks a lot of questions about a particular product may be looking for that extra little push he or she needs to make a decision. On the other hand, a patron who refuses all offers of assistance and wanders aimlessly around the store is most likely just trying to kill time window-shopping. Although the real world makes it easier to tell who your customers may end up being, the Internet offers no such clues at first glance. Even if you get a conversion on your website, there is not a guarantee that a click will turn out to be a customer.
Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.
Website traffic is useless. There. We said it. Disagree? That’s OK. It can be hard to accept at first, but not all hope is lost. You see, there is still a very important purpose for your website: conversions. But when it comes to wesbite traffic for lead generation, loads of web traffic is not beneficial and can waste a ton of time and money. In a word? Useless. Which is why you need to invest in generating leads without landing pages.
For many marketers, the ultimate question during a lead nurturing campaign is “how often should I send an email?” But if your email deliverability is low, your email frequency won’t matter. Deliverability is the percentage of emails that make it into a valid Inbox, ready to be opened. They don’t bounce, get lost in a Spam folder, or lead to an unsubscribe.
The rampant amount of junk mail and scam emails has led to increasingly strict standards for email deliverability. While this is good news overall, it can be tricky to navigate all the rules when you’re setting up an email campaign. We’ve put together a few tips to help ensure your emails aren’t incorrectly categorized as Spam. Follow these five tips to help improve email deliverability, as well as open rate.
The unofficial kickoff to the holiday shopping season happens earlier and earlier every year. Black Friday sales and Cyber Monday deals used to come on the heels of Thanksgiving; now, retailers are offering preview sales days and even weeks in advance. But Cyber Monday is still predicted to be one of the biggest shopping days of the year. And that’s good news for businesses in any industry.