Congratulations! Your lead generation efforts have helped you build a solid email list. But that’s just the beginning. Now you’ve got to turn those leads into actual customers. How? Through effective lead nurturing. Often called a drip campaign, this schedule of triggered emails is designed to pull your leads through the funnel, driving conversions and sending them into the next cycle of repeat customers. Ready to get going? Here are five fast facts about lead nurturing you need to know NOW.