A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!
In an increasingly connected digital world, we recognize the need for a diverse marketing and lead generation strategy. Sometimes that means testing and trying a variety of tactics and partners. Today we’ve got a guest post that talks about the importance of lead validation.
In the real world, there are a number of ways merchants can discern which of their patrons are likely to become paying customers and which ones are not. For example, a patron who asks a lot of questions about a particular product may be looking for that extra little push he or she needs to make a decision. On the other hand, a patron who refuses all offers of assistance and wanders aimlessly around the store is most likely just trying to kill time window-shopping. Although the real world makes it easier to tell who your customers may end up being, the Internet offers no such clues at first glance. Even if you get a conversion on your website, there is not a guarantee that a click will turn out to be a customer.
Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.
Website traffic is useless. There. We said it. Disagree? That’s OK. It can be hard to accept at first, but not all hope is lost. You see, there is still a very important purpose for your website: conversions. But when it comes to wesbite traffic for lead generation, loads of web traffic is not beneficial and can waste a ton of time and money. In a word? Useless. Which is why you need to invest in generating leads without landing pages.
For many marketers, the ultimate question during a lead nurturing campaign is “how often should I send an email?” But if your email deliverability is low, your email frequency won’t matter. Deliverability is the percentage of emails that make it into a valid Inbox, ready to be opened. They don’t bounce, get lost in a Spam folder, or lead to an unsubscribe.
The rampant amount of junk mail and scam emails has led to increasingly strict standards for email deliverability. While this is good news overall, it can be tricky to navigate all the rules when you’re setting up an email campaign. We’ve put together a few tips to help ensure your emails aren’t incorrectly categorized as Spam. Follow these five tips to help improve email deliverability, as well as open rate.
The unofficial kickoff to the holiday shopping season happens earlier and earlier every year. Black Friday sales and Cyber Monday deals used to come on the heels of Thanksgiving; now, retailers are offering preview sales days and even weeks in advance. But Cyber Monday is still predicted to be one of the biggest shopping days of the year. And that’s good news for businesses in any industry.
Large companies frequently use opt-in advertising as a key tool in their overall marketing efforts. What could be better than presenting a seamless way for an interested user to subscribe to your brand’s newsletter without interrupting their internet experience? But large companies are not the only businesses that can use opt-in advertising to maximum effect. In fact, opt-in advertising can be both productive and cost-effective for small businesses as well. Here are the top reasons opt-in advertising is a great fit for small businesses.
We’re big proponents of double opt-in email marketing, which requires an initial welcome email to validate a user’s email address and allow them a second chance to “opt out.” New subscribers to your email marketing list need to click the link in this welcome email to confirm they would like to join the list. After that, your email marketing efforts continue as usual.
If you’re sending emails to customers or leads, you’ve probably heard of MailChimp. They’re a well-known email service provider that facilitates email campaigns for businesses of all sizes. They offer helpful email marketing tips and a wide array of service levels to fit just about every business owner’s needs. Some might even say they are the “gold standard” of Email Service Providers. Another claim to fame? Double opt-in.
In advertising, nothing is ever a sure thing. But opt-in advertising comes close. When it comes to building your email list, opt-in advertising gives you reliable scalability that is unmatched by any other advertising type. Simple, interactive lead forms are served right where your target audience is already browsing. There’s no need to click over to your website, where you run the risk of losing them to technical error, slow internet speeds or browser issues. There are no wasted clicks without a lead to go along with them. And you get those leads immediately, so you can follow up with lead nurturing emails, retargeting ads or any other conversion campaigns to turn those leads into customers.
Sound like a dream come true? Here are a few reasons opt-in advertising is the best way to grow your email list.
Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.