Learn the steps you can take to activate your email list and improve email engagement through opt-in advertising.
Learn the steps you can take to activate your email list and improve email engagement through opt-in advertising.
When it comes to online engagement, more is more. But where customers engage with you matters, too. Here’s verything you need to know about social media, website and email engagement.
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there. Go beyond lead generation with adFWD, our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients.
Our technology and targeting remains second to none, allowing you to engage consumers on a one-to-one basis across the internet. The Opt-Intelligence ad-serving technology, combined with hundreds of direct publisher relationships, creates the ideal network for quality opt ins without the use of landing pages.
With adFWD, you can extend your marketing efforts to every site your target audience frequents. Dedicated account managers and ad operation professionals develop a fully integrated marketing plan to ensure your advertising campaign is a success.
What does this mean for you? The same technology you’ve come to rely on for lead generation, backed by full-funnel advertising capabilities and a team to help you manage it all.
Ready? Stay tuned for more information soon, and let’s start building your custom plan today.
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A winback campaign is a great way to grow your list by re-engaging and resubscribing highly qualified users by getting them to interact with you as soon as possible in order to combat a decline in list quality.
Opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising.
A full-funnel lead nurturing strategy utilizes email as well as advertising to target people through all stages of the marketing funnel.
A targeted opt-in campaign can utilize unsubscribed email addresses to match to users and show a specific ad designed to opt them back into your list.
A customized re-engagement campaign can boost your email deliverability and improve the effectivesness of your email list.
Use summer seasonality to sign up new subscribers and grow your email list in a few short months.