Opt-Intelligence Blog - Page 3 of 12 - Intelligent Articles about Opt-In Advertising

Lead generation is an incredibly important part of any marketing strategy. Finding and converting new customers is the key to growing your business, no matter the industry. Yes, it typically costs less to keep and upsell existing customers, but there are only so many ways to create repeat purchases, particularly in longer lead time verticals. That’s why it’s so important to keep your pipeline full of new leads.

But a lead is only that: a lead. They have shown to be interested in what you have to offer, but until they make a purchase they are costing you money, not making it. That’s where lead nurturing comes in. Lead nurturing is the process of moving these leads through the funnel, converting them into customers through a systematic marketing program that quickly weeds out any unqualified leads and focuses on getting qualified leads to purchase your product or service.

Facebook Lead Ads,

4 Fast Facts About Facebook Lead Generation

August 8, 2018 / By Opt-Intelligence

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

Lead Ad Creative, Opt-In Advertising,

How To Maintain Data Privacy While Building an Efficient Email List

July 25, 2018 / By Opt-Intelligence

The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list. It’s a win-win: you keep your customer data safe and secure, and in doing so, provide yourself with a method of lead generation that’s more efficient and cost-effective than anything else out there. Here’s how opt-in advertising for lead generation works:

Email Marketing,

How Unsubscribes Can Be Good For Your Email List

July 18, 2018 / By Opt-Intelligence

Breakups are tough. Romantic, platonic…it’s never fun to see someone go, even if it’s for the right reasons. So if the word “unsubscribe” sparks fear in your heart, you’re not alone. But you also may be missing the bright side of unsubscribes. Here’s a quick look at how unsubscribes can be good for your email list.

Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

Resubscribe Email Addresses With Opt-In Advertising

July 11, 2018 / By Opt-Intelligence

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Perhaps they think they can simply search for content or offers online and haven’t seen the value of staying on your email list. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with. Or can you? With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.

Lead Nurturing,

The One Thing You Can Do To Improve Your Lead Nurturing Immediately

June 20, 2018 / By Opt-Intelligence

Lead generation is an important piece of many marketing strategies. But without lead nurturing, those leads can never reach their full potential as loyal customers. Even the most qualified leads are only as good as the lead nurturing efforts that lead them through the sales funnel and convert them into happy, paying customers who spread referrals and make repeat purchases. Hopefully you already have a lead nurturing plan in place, but it can always be improved. And the single biggest improvement often comes from personalization.

Opt-In Advertising,

How to Rebuild Your Email List After GDPR

June 13, 2018 / By Opt-Intelligence

GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens, most have adopted its principles on a global level to ensure full compliance. When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising.

Leads Without Landing Pages, Opt-In Advertising,

Do You Know Where Your Leads Are Coming From?

June 6, 2018 / By Opt-Intelligence

Leads. Everybody needs them, whether you’re selling a product, service, or just straight up content. A quality email database of qualified leads can be hard to come by, and even harder to create at scale. That’s why we’ll often hear lead generation horror stories of huge email lists full of bogus email addresses or unqualified leads. This can happen for a number of reasons, including email list buying, bulk email additions or poorly targeted lead generation. So, do you know where your leads are coming from?