Website traffic is useless. There. We said it. Disagree? That’s OK. It can be hard to accept at first, but not all hope is lost. You see, there is still a very important purpose for your website: conversions. But when it comes to wesbite traffic for lead generation, loads of web traffic is not beneficial and can waste a ton of time and money. In a word? Useless. Which is why you need to invest in generating leads without landing pages.
Large companies frequently use opt-in advertising as a key tool in their overall marketing efforts. What could be better than presenting a seamless way for an interested user to subscribe to your brand’s newsletter without interrupting their internet experience? But large companies are not the only businesses that can use opt-in advertising to maximum effect. In fact, opt-in advertising can be both productive and cost-effective for small businesses as well. Here are the top reasons opt-in advertising is a great fit for small businesses.
As a consumer interacts with a brand online, they are faced with a number of places and ways to join their email list. Some may overtly opt-in through a subscribe button on site; others complete a transaction and enter a separate database. Still more may take advantage of co-registration, where they join one list and are given the opportunity to quickly sign on with other like-minded companies. But should all these emails be treated the same way? Some imply more permission than others.
Marketers can reduce confusion and weed out any less-than-qualified prospects by using double opt-in. This requires the consumer to confirm they wish to join the email list by clicking an initial opt-in email. Now that they’ve subscribed and confirmed, they are much more likely to continue to open emails and convert. This extra step takes a little more time, but can go along way to reducing cost per lead, and cost to conversion.
A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.
Opt-in advertising allows users to quickly join your email list, or “opt-in” to email marketing from you. It’s a great way to build a lead funnel. And the best part is you can gather leads without landing pages using either single or double opt-in advertising. Ad units display on the websites your potential customers are already browsing and allow them to submit their email address, phone number or other contact information right within the ad. They don’t have to navigate away from the site they wanted to view, so you’re not paying for costly web traffic or landing page development.
You specify the form fields available to the user to provide contact information, choosing what’s most important for your lead generation campaign. You can also choose single opt-in, where their email is subscribed immediately, or double opt-in, where an initial confirmation email ensures they meant to sign up and safeguards the quality of your list. So which is right for you? Read on to find out!
When you think about lead generation, the first thing that comes to mind is probably a campaign-specific landing page. For years this was the standard: marketers used lead generation ads to drive paid traffic to a custom landing page on their site, where they could introduce the business, explain the offer and gather customer information. And it worked—for awhile. But a rapidly growing internet meant more websites competing for traffic. Keywords gre more competitive and increasingly expensive. The need for generating leads without landing pages is obvious, but how do you go about it? Here are a few ways to generate leads without landing pages.
For years, all online advertising was designed to lead potential customers to your website. Lead ads were no exception, often favoring a unique addition to your website for each campaign: a landing page. These landing pages were designed specifically to fit the messaging, targeting and creative of each campaign. And they worked! Search engines were happy, potential customers were converting, and websites were booming. But nothing lasts forever, and the cost of web traffic has slowly climbed higher, diminishing returns in a crowded marketplace when it comes to lead generation.
There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.
No matter where your lead ads are running, every campaign needs lead generation offers. You’re asking users for personal contact information: email address at a minimum, and sometimes more, depending on your business model or service cost. Most people won’t provide their details without feeling like there is an immediate and tangible benefit to them. And if you’re gathering leads without landing pages, they may not even be on your site when they submit their information. Which means that a compelling call-to-action and strong incentive to click “submit” are key.
Online lead generation used to include a complicated web of offers, ads, landing pages, and tracking codes. This scared away many businesses who could seriously benefit from lead generation. Luckily, we’ve since entered the era of leads without landing pages. This cuts the number of pieces in your lead generation campaign by half, saving you time, money and headache as you build a lead generation funnel. The key is to keep it simple by using the 3 Rs of lead generation without landing pages.