Blog Archives

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.

Opt-In Advertising,

3 Reasons Opt-In Advertising Matters Now More Than Ever

October 4, 2018 / By Opt Intelligence

Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Targeting and delivery capabilities have evolved with technology, but opt-in advertising has continued to be the standard in lead generation. And it’s a workhorse that delivers powerful results. But now more than ever it can and should be an integral part of your lead generation strategy. Here are three reasons opt-in advertising matters now more than ever.

Lead Ad Creative, Opt-In Advertising,

How To Maintain Data Privacy While Building an Efficient Email List

July 25, 2018 / By Opt Intelligence

The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list. It’s a win-win: you keep your customer data safe and secure, and in doing so, provide yourself with a method of lead generation that’s more efficient and cost-effective than anything else out there. Here’s how opt-in advertising for lead generation works:

Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

Resubscribe Email Addresses With Opt-In Advertising

July 11, 2018 / By Opt Intelligence

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Perhaps they think they can simply search for content or offers online and haven’t seen the value of staying on your email list. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with. Or can you? With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.

Opt-In Advertising,

How to Rebuild Your Email List After GDPR

June 13, 2018 / By Opt Intelligence

GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens, most have adopted its principles on a global level to ensure full compliance. When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising.

Facebook Lead Ads, Opt-In Advertising,

What To Do If Facebook Lead Ads Aren’t Right For You

May 9, 2018 / By Opt Intelligence

Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on. This should keep CPLs low and sign-ups high, but that’s not always the case with Facebook Lead Ads. If you’ve found the lead quality on Facebook to be low, or the cost per lead high, there are other opt-in advertising alternatives that can provide quality leads at scale.

Opt-In Advertising,

Sometimes Single Opt-In Is All You Need

May 3, 2018 / By Opt Intelligence

When it comes to your email list, are you looking for quantity, or quality? Many marketers would say “both!” But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Single opt-in offers a lower cost way to generate leads that are a little less qualified, but still a great addition to your database.

Leads Without Landing Pages,

No, You Really Don’t Need A Landing Page

April 25, 2018 / By Opt Intelligence

It may sound strange, but when it comes to leads, your website isn’t helping you reach your goals. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These prospects don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.

Opt-In Advertising,

How Double Opt-In Advertising Can Alleviate Privacy Concerns

April 3, 2018 / By Opt Intelligence

In today’s increasingly connected world, privacy is a hot commodity. Personalization and customization have an alluring appeal to consumers, but tailored online experiences require a high level of personal information to work well. And with data breaches in the news almost daily, it can be hard for consumers to trust that the data they do share will be safeguarded. The good news for data-hungry marketers? Double opt-in advertising can help.

Opt-In Advertising,

How To: Quickly Triple Email Subscribers Without Breaking The Bank

March 29, 2018 / By Opt Intelligence

“I wish I had a smaller email list…” said no one ever. Quality is key, but sometimes sales is strictly a numbers game. A qualified lead is more likely to convert, and more quickly, but how much qualification should you do up front, and how much can come later? If you are looking to build a strong list, opt-in advertising offers an affordable way to grow your database at scale. How fast, how big and how finely tailored? That’s up to you. Here’s how it works.