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Opt-In Advertising

How to Rebuild Your Email List After GDPR

June 13, 2018 / By Opt-Intelligence

GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens, most have adopted its principles on a global level to ensure full compliance. When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising.

Leads Without Landing Pages, Opt-In Advertising,

Do You Know Where Your Leads Are Coming From?

June 6, 2018 / By Opt-Intelligence

Leads. Everybody needs them, whether you’re selling a product, service, or just straight up content. A quality email database of qualified leads can be hard to come by, and even harder to create at scale. That’s why we’ll often hear lead generation horror stories of huge email lists full of bogus email addresses or unqualified leads. This can happen for a number of reasons, including email list buying, bulk email additions or poorly targeted lead generation. So, do you know where your leads are coming from?

Facebook Lead Ads, Opt-In Advertising,

What To Do If Facebook Lead Ads Aren’t Right For You

May 9, 2018 / By Opt-Intelligence

Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on. This should keep CPLs low and sign-ups high, but that’s not always the case with Facebook Lead Ads. If you’ve found the lead quality on Facebook to be low, or the cost per lead high, there are other opt-in advertising alternatives that can provide quality leads at scale.

Opt-In Advertising,

Sometimes Single Opt-In Is All You Need

May 3, 2018 / By Opt-Intelligence

When it comes to your email list, are you looking for quantity, or quality? Many marketers would say “both!” But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Single opt-in offers a lower cost way to generate leads that are a little less qualified, but still a great addition to your database.

Opt-In Advertising,

How Double Opt-In Advertising Can Alleviate Privacy Concerns

April 3, 2018 / By Opt-Intelligence

In today’s increasingly connected world, privacy is a hot commodity. Personalization and customization have an alluring appeal to consumers, but tailored online experiences require a high level of personal information to work well. And with data breaches in the news almost daily, it can be hard for consumers to trust that the data they do share will be safeguarded. The good news for data-hungry marketers? Double opt-in advertising can help.

Opt-In Advertising,

How To: Quickly Triple Email Subscribers Without Breaking The Bank

March 29, 2018 / By Opt-Intelligence

“I wish I had a smaller email list…” said no one ever. Quality is key, but sometimes sales is strictly a numbers game. A qualified lead is more likely to convert, and more quickly, but how much qualification should you do up front, and how much can come later? If you are looking to build a strong list, opt-in advertising offers an affordable way to grow your database at scale. How fast, how big and how finely tailored? That’s up to you. Here’s how it works.

Facebook Lead Ads, Opt-In Advertising,

Four Things You Need To Know About Facebook Lead Ads

March 21, 2018 / By Opt-Intelligence

5 Reasons You Should Try Facebook Lead Ads Today

Whether you’ve been running a variety of Facebook ad types or are considering your first foray into Facebook, Lead Ads offer a compelling advertising opportunity. After all, just about everyone is on Facebook! Lead Ads are a little more complex to set up than other ad types, but they also offer many unique features you wouldn’t otherwise find on the site. Read on to learn four things about Facebook Lead Ads before you start your next campaign.

Opt-In Advertising,

3 Reasons You Don’t Need Web Traffic Anymore

March 7, 2018 / By Opt-Intelligence

One of the first things every new business invests in these days is a website. It’s a digital world, and ecommerce is thriving. Even if your product or service can’t be directly purchased online, consumers are searching for advice and information on the web. Online research encompasses Google searches, review sites, recommendations from friends, and more. So yes, your website is a vital part of the business. But how much traffic you get might not be as important as you think. Here are three reasons you don’t need big lead generation web traffic numbers to do serious business online.

Opt-In Advertising,

Do You Know Where Your Leads Are Right Now?

February 27, 2018 / By Opt-Intelligence

If you’re wondering what your potential leads are up to, you’re not alone. A lot can happen in an internet minute, but opt-in advertising can help find the right sites to target the right people at the right time. Users are being pulled in multiple directions as they navigate the web, encountering ads, watching videos, conducting searches and scrolling through social feeds. The average user has five social media accounts and will spend five years of their life on these sites. Multiple open browser tabs and windows are the norm. And more than 270 billion emails are sent every day.

Landing Pages, Opt-In Advertising,

The Downfall of the Landing Page

February 21, 2018 / By Opt-Intelligence

Landing pages. For many years, they were the end goal of a lead generation campaign. Drive traffic to the landing page in order to secure valuable personal information, AKA, a lead. At that point the lead generation campaign is concluded, personal information successfully transferred into a CRM database, and the lead nurturing process begins. And it worked well—for awhile. But as the internet has swelled with more sites and more people, web traffic simply can’t keep up. The downfall of the landing page has begun.