Facebook is always in the news for one topic or another. But one feature that gets overlooked by many marketers is Facebook Lead Ads. This is one of Facebook’s newer ad types and offers an interactive unit that pre-fills known user information in a lead form, making lead generation quick and painless for the potential lead and the business. Or does it? Facebook Lead Ads have a history of underdelivering or yielding a higher Cost Per Lead than other lead sources. If you’re struggling with Facebook Lead Ads, here are three reasons to try opt-in advertising instead.