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Opt-In Advertising

Email Marketing, Opt-In Advertising,

Should You Switch To Single Opt-In For Email Marketing?

We’re big proponents of double opt-in email marketing, which requires an initial welcome email to validate a user’s email address and allow them a second chance to “opt out.” New subscribers to your email marketing list need to click the link in this welcome email to confirm they would like to join the list. After that, your email marketing efforts continue as usual.

If you’re sending emails to customers or leads, you’ve probably heard of MailChimp. They’re a well-known email service provider that facilitates email campaigns for businesses of all sizes. They offer helpful email marketing tips and a wide array of service levels to fit just about every business owner’s needs. Some might even say they are the “gold standard” of Email Service Providers. Another claim to fame? Double opt-in.

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Opt-In Advertising,

Scale Your Email List With Opt-In Advertising

opt-in advertising to build email list

In advertising, nothing is ever a sure thing. But opt-in advertising comes close. When it comes to building your email list, opt-in advertising gives you reliable scalability that is unmatched by any other advertising type. Simple, interactive lead forms are served right where your target audience is already browsing. There’s no need to click over to your website, where you run the risk of losing them to technical error, slow internet speeds or browser issues. There are no wasted clicks without a lead to go along with them. And you get those leads immediately, so you can follow up with lead nurturing emails, retargeting ads or any other conversion campaigns to turn those leads into customers.

Sound like a dream come true? Here are a few reasons opt-in advertising is the best way to grow your email list.

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Opt-In Advertising,

Opt-In Advertising: What Else Is It Good For?

When it comes to lead generation and opt-in advertising, email reigns supreme. In fact, sometimes it seems that’s all we talk about. And while we still think email is one of the most valuable pieces of customer data out there, it’s not the only thing worth capturing. So here’s a quick look at a few other data points worth considering for your opt-in advertising campaign, based on your industry and business offering.

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Opt-In Advertising,

How Double Opt-In Reduces Cost Per Lead

double opt-in

As a consumer interacts with a brand online, they are faced with a number of places and ways to join their email list. Some may overtly opt-in through a subscribe button on site; others complete a transaction and enter a separate database. Still more may take advantage of co-registration, where they join one list and are given the opportunity to quickly sign on with other like-minded companies. But should all these emails be treated the same way? Some imply more permission than others.

Marketers can reduce confusion and weed out any less-than-qualified prospects by using double opt-in. This requires the consumer to confirm they wish to join the email list by clicking an initial opt-in email. Now that they’ve subscribed and confirmed, they are much more likely to continue to open emails and convert. This extra step takes a little more time, but can go along way to reducing cost per lead, and cost to conversion.

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Opt-In Advertising,

Single vs. Double Opt-In Advertising: What’s The Difference?

opt-in advertising

Opt-in advertising allows users to quickly join your email list, or “opt-in” to email marketing from you. It’s a great way to build a lead funnel. And the best part is you can gather leads without landing pages using either single or double opt-in advertising. Ad units display on the websites your potential customers are already browsing and allow them to submit their email address, phone number or other contact information right within the ad. They don’t have to navigate away from the site they wanted to view, so you’re not paying for costly web traffic or landing page development.

opt-in advertising

You specify the form fields available to the user to provide contact information, choosing what’s most important for your lead generation campaign. You can also choose single opt-in, where their email is subscribed immediately, or double opt-in, where an initial confirmation email ensures they meant to sign up and safeguards the quality of your list. So which is right for you? Read on to find out!

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