Whether you’ve been running a variety of Facebook ad types or are considering your first foray into Facebook, Lead Ads offer a compelling advertising opportunity. After all, just about everyone is on Facebook! Lead Ads are a little more complex to set up than other ad types, but they also offer many unique features you wouldn’t otherwise find on the site. Read on to learn four things about Facebook Lead Ads before you start your next campaign.
If you’re wondering what your potential leads are up to, you’re not alone. A lot can happen in an internet minute, but opt-in advertising can help find the right sites to target the right people at the right time. Users are being pulled in multiple directions as they navigate the web, encountering ads, watching videos, conducting searches and scrolling through social feeds. The average user has five social media accounts and will spend five years of their life on these sites. Multiple open browser tabs and windows are the norm. And more than 270 billion emails are sent every day.
The prospect of generating leads without landing pages is tempting to many businesses, regardless of industry or size. Think about it: you can get a new lead campaign up and running quickly and efficiently, saving time and money on landing page development costs and pricey ad campaigns to drive website traffic. Opt-in lead ads allow you to target potential customers on the sites they already visit. There, they’ll be able to interact with the ad unit and provide all the contact information you need to add them to your database and start nurturing those leads into customers.
A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!
The unofficial kickoff to the holiday shopping season happens earlier and earlier every year. Black Friday sales and Cyber Monday deals used to come on the heels of Thanksgiving; now, retailers are offering preview sales days and even weeks in advance. But Cyber Monday is still predicted to be one of the biggest shopping days of the year. And that’s good news for businesses in any industry.
We’re big proponents of double opt-in email marketing, which requires an initial welcome email to validate a user’s email address and allow them a second chance to “opt out.” New subscribers to your email marketing list need to click the link in this welcome email to confirm they would like to join the list. After that, your email marketing efforts continue as usual.
If you’re sending emails to customers or leads, you’ve probably heard of MailChimp. They’re a well-known email service provider that facilitates email campaigns for businesses of all sizes. They offer helpful email marketing tips and a wide array of service levels to fit just about every business owner’s needs. Some might even say they are the “gold standard” of Email Service Providers. Another claim to fame? Double opt-in.
In advertising, nothing is ever a sure thing. But opt-in advertising comes close. When it comes to building your email list, opt-in advertising gives you reliable scalability that is unmatched by any other advertising type. Simple, interactive lead forms are served right where your target audience is already browsing. There’s no need to click over to your website, where you run the risk of losing them to technical error, slow internet speeds or browser issues. There are no wasted clicks without a lead to go along with them. And you get those leads immediately, so you can follow up with lead nurturing emails, retargeting ads or any other conversion campaigns to turn those leads into customers.
Sound like a dream come true? Here are a few reasons opt-in advertising is the best way to grow your email list.
When it comes to lead generation and opt-in advertising, email reigns supreme. In fact, sometimes it seems that’s all we talk about. And while we still think email is one of the most valuable pieces of customer data out there, it’s not the only thing worth capturing. So here’s a quick look at a few other data points worth considering for your opt-in advertising campaign, based on your industry and business offering.
A lot of emphasis is placed on the gathering portion of a lead generation campaign. But this is only the initial phase, and a very small portion of the overall campaign. Yes, your quantity and quality of leads matters. But it’s what you do with them after you’ve gathered them that counts! Whether you’ve acquired leads from Facebook Lead Ads, co-registration, customer referrals or other lead sources, once they’re yours, they’re yours. And it’s time for the lead nurturing to begin. Here are six tips to take your lead nurturing to the next level.
As a consumer interacts with a brand online, they are faced with a number of places and ways to join their email list. Some may overtly opt-in through a subscribe button on site; others complete a transaction and enter a separate database. Still more may take advantage of co-registration, where they join one list and are given the opportunity to quickly sign on with other like-minded companies. But should all these emails be treated the same way? Some imply more permission than others.
Marketers can reduce confusion and weed out any less-than-qualified prospects by using double opt-in. This requires the consumer to confirm they wish to join the email list by clicking an initial opt-in email. Now that they’ve subscribed and confirmed, they are much more likely to continue to open emails and convert. This extra step takes a little more time, but can go along way to reducing cost per lead, and cost to conversion.