Get set for marketing success in the new year with these lessons.
A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.
Get to know the three major email marketing mistakes to avoid, and what to do instead.
Get your holiday marketing plan ready for the 2021 shopping season with these three tips.
As third party data becomes harder to come by, first party data becomes more important. It’s time to build up your email database now to ensure a robust first party data strategy for the future.
Unengaged email subscribers can be more frustrating than unsubscribed users. Avoid the costly mistake of more email and try a winback campaign for an efficient way to reactivate these subscribers today.
Learn the top two email marketing goals to set yourself up for success.
Facebook is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? There are three questions to ask yourself before you dive in.
If your email opens are down, we recommend taking a hard look at your email marketing database and removing or re-engaging subscribers.
Get to know the five most important email marketing campaign KPIs, and what they are telling you about your email list.
Grow your business with a co-registration campaign to re-engage your existing email list, build a brand new database or retarget lapsed subscribers.