Opt-In Advertising,

Do You Know Where Your Leads Are Right Now?

If you’re wondering what your potential leads are up to, you’re not alone. A lot can happen in an internet minute, but opt-in advertising can help find the right sites to target the right people at the right time. Users are being pulled in multiple directions as they navigate the web, encountering ads, watching videos, conducting searches and scrolling through social feeds. The average user has five social media accounts and will spend five years of their life on these sites. Multiple open browser tabs and windows are the norm. And more than 270 billion emails are sent every day.

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Landing Pages, Opt-In Advertising,

The Downfall of the Landing Page

landing pages

Landing pages. For many years, they were the end goal of a lead generation campaign. Drive traffic to the landing page in order to secure valuable personal information, AKA, a lead. At that point the lead generation campaign is concluded, personal information successfully transferred into a CRM database, and the lead nurturing process begins. And it worked well—for awhile. But as the internet has swelled with more sites and more people, web traffic simply can’t keep up. The downfall of the landing page has begun.

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Facebook Lead Ads, Opt-In Advertising,

3 Ways Opt-In Advertising Is Better Than Facebook Lead Ads

Opt-in advertising beats Facebook Lead Ads

Facebook is always in the news for one topic or another. But one feature that gets overlooked by many marketers is Facebook Lead Ads. This is one of Facebook’s newer ad types and offers an interactive unit that pre-fills known user information in a lead form, making lead generation quick and painless for the potential lead and the business. Or does it? Facebook Lead Ads have a history of underdelivering or yielding a higher Cost Per Lead than other lead sources. If you’re struggling with Facebook Lead Ads, here are three reasons to try opt-in advertising instead.

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Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

facebook lead ads newsfeed

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

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Leads Without Landing Pages, Opt-In Advertising,

Can Everyone Make Opt-In Lead Ads Work?

make opt-in lead ads work

The prospect of generating leads without landing pages is tempting to many businesses, regardless of industry or size. Think about it: you can get a new lead campaign up and running quickly and efficiently, saving time and money on landing page development costs and pricey ad campaigns to drive website traffic. Opt-in lead ads allow you to target potential customers on the sites they already visit. There, they’ll be able to interact with the ad unit and provide all the contact information you need to add them to your database and start nurturing those leads into customers.

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Landing Pages, Leads Without Landing Pages, Opt-In Advertising,

Do You Know Where Your Leads Are Coming From?

lead generation sources

The traditional lead generation method can leave a lot to be desired. All too often we see the bulk of a lead generation budget being blown on wasted website traffic. The idea is that a visit to your site is worth more than an email address gathered off-site. But in fact, we’ve proven the reverse to be true time and time again. Think you know where your leads are coming from? Here are a few likely sources.

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Leads Without Landing Pages,

New Year’s Resolutions For Lead Generation

lead generation resolutions

A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!

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Advanced Lead Tactics,

The Critical Importance Of Lead Validation In Internet Marketing

lead validation

In an increasingly connected digital world, we recognize the need for a diverse marketing and lead generation strategy. Sometimes that means testing and trying a variety of tactics and partners. Today we’ve got a guest post that talks about the importance of lead validation. 

In the real world, there are a number of ways merchants can discern which of their patrons are likely to become paying customers and which ones are not. For example, a patron who asks a lot of questions about a particular product may be looking for that extra little push he or she needs to make a decision. On the other hand, a patron who refuses all offers of assistance and wanders aimlessly around the store is most likely just trying to kill time window-shopping. Although the real world makes it easier to tell who your customers may end up being, the Internet offers no such clues at first glance. Even if you get a conversion on your website, there is not a guarantee that a click will turn out to be a customer.

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Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

Test Facebook Lead Ads

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

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