Opt-Intelligence Blog

Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should. Data privacy regulations are moving into the United States, with California being the first (but certainly not the last) state to take a strong stance around protecting consumer data. Utilizing opt-in advertising for 100% permissioned leads ensure that you have trackable proof of consent for every email in your database. But you also need to make sure that the database itself is secure and that all data transfers use encrypted methods to protect the data in transit. Opt-in advertising can help maintain data privacy every step of the way.

Lead Ad Creative,

The Secret to Getting Users to Resubscribe to Your Email List

March 13, 2019 / By Opt-Intelligence

When you’re sitting on a growing unsubscribed email list, it can be tempting to want to send just one more email to try to win them back. But this is a bad idea, for a few reasons. It might annoy them, and it could even get you in big trouble for violating their privacy. After all, they opted out for a reason. What is that reason? It’s unlikely you know why they left, and that’s where a unique remarketing opportunity comes in. You can target these users, not through email, but through opt-in advertising designed to get them to resubscribe. Read on for the how and the why of a campaign to win back unsubscribers.

Facebook Lead Ads,

Are Facebook Lead Ads Still a Viable Option?

March 6, 2019 / By Opt-Intelligence

Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads, and many are left wondering if the platform is worth including in any lead generation plan. While target Cost Per Lead (CPL) will vary by industry and individual, we have a few thoughts on Facebook Lead Ads in an era of increasing focus on data privacy.

Opt-In Advertising,

3 Ways To Use Data to Win Back Customers

February 20, 2019 / By Opt-Intelligence

Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch? You can’t use the information you have on these unsubscribed users to reactivate or resubscribe them via email, because–you guessed it–they’ve unsubscribed! But that doesn’t mean you can’t target them in other ways.

The data you have on your current and former customers can be used to make targeted, fact-based assumptions about your unsubscribed email list. Here are three ways to use data to win back customers.

Ad Targeting,

Why Lead Generation Is The Most Important Part Of Your Marketing Strategy

February 13, 2019 / By Opt-Intelligence

There are many facets to online marketing: banner ads, search engine optimization, social media marketing, email, and more. But without lead generation, your marketing will never be as effective as it could be. Lead generation fills your pipeline with qualified leads, giving you an interested group to utilize other marketing tactics on. It also provides a solid base to build lookalike models on: these leads have opted in because they are interested in what you have to offer, so it stands to reason that similar people would be interested, too.

Leads Without Landing Pages,

The Pros and Cons of Lead Generation Landing Pages

February 6, 2019 / By Opt-Intelligence

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website. And while the creation of new lead generation landing pages could be labor intensive at times, there was no other way to reliably build an email database. Enter opt-in advertising, an off-site method of generating leads without landing pages through trusted third-party sites. Still using landing pages for lead generation? You’re not alone. Read on for the pros and cons of dedicated lead generation landing pages, and see if opt-in advertising could be right for you.

Leads Without Landing Pages, Opt-In Advertising,

Can You Afford Not To Try Opt-In Advertising?

January 30, 2019 / By Opt-Intelligence

There’s nothing wrong with landing pages, but they can make it hard to scale a lead generation program. That’s because traditional lead generation campaigns require you to divert engaged users off the sites they frequent, and over to your own domain. This traffic can come at a steep price. We challenge our clients to “go beyond the landing page.” And we’ve got the opt-in advertising technology to help take on that challenge, with great results.

Our unique “StayPut” ad unit brings the lead generation form to where your target audience actually is, instead of trying to drive them to your landing page. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly.

Tune in below for an interview with Joe Broumand, our CEO, as he explains how opt-in advertising can help you generate leads without landing pages.

Opt-In Advertising,

The Top 3 Benefits of Opt-In Advertising

January 16, 2019 / By Opt-Intelligence

The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. So while there are many ways to opt-in to marketing messaging, here are three reasons to specifically choose opt-in advertising for your next lead generation campaign.

Opt-In Advertising,

A Guaranteed Way To Win Back Customers This Year

January 8, 2019 / By Opt-Intelligence

Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list. It takes a little planning and a strategic technology partner, but the results speak for themselves: a higher opt-in rate than with unknown users, and a faster time to purchase as well. Here are the steps you need to take to win back customers.

Lead Nurturing, Leads Without Landing Pages, Opt-In Advertising,

3 Lead Generation Resolutions for the New Year

December 20, 2018 / By Opt-Intelligence

A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve. So, in the spirit of new year’s resolutions and improving lead generation, we offer three lead generation resolutions to put into practice in 2019.