Opt-In Advertising,

How to Rebuild Your Email List After GDPR

gdpr privacy opt-in

GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens, most have adopted its principles on a global level to ensure full compliance. When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising.

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Leads Without Landing Pages, Opt-In Advertising,

Do You Know Where Your Leads Are Coming From?

lead generation sources

Leads. Everybody needs them, whether you’re selling a product, service, or just straight up content. A quality email database of qualified leads can be hard to come by, and even harder to create at scale. That’s why we’ll often hear lead generation horror stories of huge email lists full of bogus email addresses or unqualified leads. This can happen for a number of reasons, including email list buying, bulk email additions or poorly targeted lead generation. So, do you know where your leads are coming from?

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Facebook Lead Ads,

Take 2 Minutes To Ensure Your Facebook Lead Ads are GDPR Compliant

facebook lead ads gdpr

Even if your business doesn’t attract a lot of European Union customers, you’ve likely heard a lot about GDPR by now. The General Data Protection Regulation refers to legal guidelines that govern how companies can and cannot use data gathered directly from customers and other sources, including Facebook Lead Ads. Meant to protect European Union citizens, it goes into effect this Friday, May 25, and can have major repercussions for businesses who have any interaction with EU citizens. Bottom line? It’s best to be compliant, even if the majority of your customers are in the United States.

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Ad Targeting,

Using Geo-Location Data For Lead Generation

geo-location data for lead generation

The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. Now, nearly every cellphone transmits location data and provides the user with maps and hyper-local suggestions for food, entertainment, and more. Apps can use your device’s location in conjunction with a geofence to remind you that you’re due for a shopping trip, or that a new pizza shop just opened up. But it’s not just brick-and-mortar retailers that are benefitting. Your lead generation strategy should make use of geo-location data, too. Here’s how:

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Facebook Lead Ads, Opt-In Advertising,

What To Do If Facebook Lead Ads Aren’t Right For You

facebook lead ads

Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on. This should keep CPLs low and sign-ups high, but that’s not always the case with Facebook Lead Ads. If you’ve found the lead quality on Facebook to be low, or the cost per lead high, there are other opt-in advertising alternatives that can provide quality leads at scale.

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Opt-In Advertising,

Sometimes Single Opt-In Is All You Need

single opt-in subscribe

When it comes to your email list, are you looking for quantity, or quality? Many marketers would say “both!” But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Single opt-in offers a lower cost way to generate leads that are a little less qualified, but still a great addition to your database.

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Leads Without Landing Pages,

No, You Really Don’t Need A Landing Page

leads without landing pages

It may sound strange, but when it comes to leads, your website isn’t helping you reach your goals. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These prospects don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.

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Lead Nurturing,

5 Lead Nurturing Tips You Need To Know Now

lead nurturing

Congratulations! Your lead generation efforts have helped you build a solid email list. But that’s just the beginning. Now you’ve got to turn those leads into actual customers. How? Through effective lead nurturing. Often called a drip campaign, this schedule of triggered emails is designed to pull your leads through the funnel, driving conversions and sending them into the next cycle of repeat customers. Ready to get going? Here are five fast facts about lead nurturing you need to know NOW.

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Opt-In Advertising,

How Double Opt-In Advertising Can Alleviate Privacy Concerns

double opt-in advertising for data privacy

In today’s increasingly connected world, privacy is a hot commodity. Personalization and customization have an alluring appeal to consumers, but tailored online experiences require a high level of personal information to work well. And with data breaches in the news almost daily, it can be hard for consumers to trust that the data they do share will be safeguarded. The good news for data-hungry marketers? Double opt-in advertising can help.

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