It’s not too late to convert last minute holiday shoppers! Online retail and 2-day shipping has allowed present procrastination to grow every year. Put the ease of ecommerce to work for you by employing one of these lead nurturing offers this holiday season.
Free or Upgraded Shipping
Shipping is a hot topic this time of year, and there are quite a few lead nurturing offers that play to that. Many major retailers are offering free shipping, expedited shipping, or both! This is easier and more cost effective for someone like Amazon or Target to operationalize, but it doesn’t mean you can’t take advantage of the trend in your own way. Can’t foot the bill for full free shipping? Offer a low flat rate, or tier the shipping offer by order value. You can also discount upgraded or expedited shipping to help gifts get there in time, without sacrificing profit. Any lead nurturing email that mentions free shipping (even with a caveat) is sure to resonate with consumers this time of year.