Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

Test Facebook Lead Ads

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

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Leads Without Landing Pages,

Website Traffic Is Useless

website traffic for lead generation

Website traffic is useless. There. We said it. Disagree? That’s OK. It can be hard to accept at first, but not all hope is lost. You see, there is still a very important purpose for your website: conversions. But when it comes to wesbite traffic for lead generation, loads of web traffic is not beneficial and can waste a ton of time and money. In a word? Useless. Which is why you need to invest in generating leads without landing pages.

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Email Marketing,

5 Tips To Improve Email Deliverability

improve email deliverability

For many marketers, the ultimate question during a lead nurturing campaign is “how often should I send an email?” But if your email deliverability is low, your email frequency won’t matter. Deliverability is the percentage of emails that make it into a valid Inbox, ready to be opened. They don’t bounce, get lost in a Spam folder, or lead to an unsubscribe.

The rampant amount of junk mail and scam emails has led to increasingly strict standards for email deliverability. While this is good news overall, it can be tricky to navigate all the rules when you’re setting up an email campaign. We’ve put together a few tips to help ensure your emails aren’t incorrectly categorized as Spam. Follow these five tips to help improve email deliverability, as well as open rate.

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Opt-In Advertising,

How To Opt-In On Cyber Monday

opt-in to cyber monday

The unofficial kickoff to the holiday shopping season happens earlier and earlier every year. Black Friday sales and Cyber Monday deals used to come on the heels of Thanksgiving; now, retailers are offering preview sales days and even weeks in advance. But Cyber Monday is still predicted to be one of the biggest shopping days of the year. And that’s good news for businesses in any industry.

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Opt-In Advertising,

4 Reasons Every Small Business Should Use Opt-In Advertising

opt-in advertising

Large companies frequently use opt-in advertising as a key tool in their overall marketing efforts. What could be better than presenting a seamless way for an interested user to subscribe to your brand’s newsletter without interrupting their internet experience? But large companies are not the only businesses that can use opt-in advertising to maximum effect. In fact, opt-in advertising can be both productive and cost-effective for small businesses as well. Here are the top reasons opt-in advertising is a great fit for small businesses.

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Email Marketing, Opt-In Advertising,

Should You Switch To Single Opt-In For Email Marketing?

single opt-in email

We’re big proponents of double opt-in email marketing, which requires an initial welcome email to validate a user’s email address and allow them a second chance to “opt out.” New subscribers to your email marketing list need to click the link in this welcome email to confirm they would like to join the list. After that, your email marketing efforts continue as usual.

If you’re sending emails to customers or leads, you’ve probably heard of MailChimp. They’re a well-known email service provider that facilitates email campaigns for businesses of all sizes. They offer helpful email marketing tips and a wide array of service levels to fit just about every business owner’s needs. Some might even say they are the “gold standard” of Email Service Providers. Another claim to fame? Double opt-in.

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Opt-In Advertising,

Scale Your Email List With Opt-In Advertising

opt-in advertising to build email list

In advertising, nothing is ever a sure thing. But opt-in advertising comes close. When it comes to building your email list, opt-in advertising gives you reliable scalability that is unmatched by any other advertising type. Simple, interactive lead forms are served right where your target audience is already browsing. There’s no need to click over to your website, where you run the risk of losing them to technical error, slow internet speeds or browser issues. There are no wasted clicks without a lead to go along with them. And you get those leads immediately, so you can follow up with lead nurturing emails, retargeting ads or any other conversion campaigns to turn those leads into customers.

Sound like a dream come true? Here are a few reasons opt-in advertising is the best way to grow your email list.

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Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

facebook custom audiences

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.

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Opt-In Advertising,

Opt-In Advertising: What Else Is It Good For?

opt-in advertising form field

When it comes to lead generation and opt-in advertising, email reigns supreme. In fact, sometimes it seems that’s all we talk about. And while we still think email is one of the most valuable pieces of customer data out there, it’s not the only thing worth capturing. So here’s a quick look at a few other data points worth considering for your opt-in advertising campaign, based on your industry and business offering.

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Lead Nurturing,

6 Next-Level Lead Nurturing Tips

lead nurturing email tips

A lot of emphasis is placed on the gathering portion of a lead generation campaign. But this is only the initial phase, and a very small portion of the overall campaign. Yes, your quantity and quality of leads matters. But it’s what you do with them after you’ve gathered them that counts! Whether you’ve acquired leads from Facebook Lead Ads, co-registration, customer referrals or other lead sources, once they’re yours, they’re yours. And it’s time for the lead nurturing to begin. Here are six tips to take your lead nurturing to the next level.

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