Even if your business doesn’t attract a lot of European Union customers, you’ve likely heard a lot about GDPR by now. The General Data Protection Regulation refers to legal guidelines that govern how companies can and cannot use data gathered directly from customers and other sources, including Facebook Lead Ads. Meant to protect European Union citizens, it goes into effect this Friday, May 25, and can have major repercussions for businesses who have any interaction with EU citizens. Bottom line? It’s best to be compliant, even if the majority of your customers are in the United States.