Opt-Intelligence Blog - Page 4 of 8 - Intelligent Articles about Opt-In Advertising

A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.

Opt-In Advertising,

Single vs. Double Opt-In Advertising: What’s The Difference?

August 16, 2017 / By Opt-Intelligence

Opt-in advertising allows users to quickly join your email list, or “opt-in” to email marketing from you. It’s a great way to build a lead funnel. And the best part is you can gather leads without landing pages using either single or double opt-in advertising. Ad units display on the websites your potential customers are already browsing and allow them to submit their email address, phone number or other contact information right within the ad. They don’t have to navigate away from the site they wanted to view, so you’re not paying for costly web traffic or landing page development.

You specify the form fields available to the user to provide contact information, choosing what’s most important for your lead generation campaign. You can also choose single opt-in, where their email is subscribed immediately, or double opt-in, where an initial confirmation email ensures they meant to sign up and safeguards the quality of your list. So which is right for you? Read on to find out!

Budget Optimization, Leads Without Landing Pages,

New Lead Sources Worth Exploring

August 9, 2017 / By Opt-Intelligence

When you think about lead generation, the first thing that comes to mind is probably a campaign-specific landing page. For years this was the standard: marketers used lead generation ads to drive paid traffic to a custom landing page on their site, where they could introduce the business, explain the offer and gather customer information. And it worked—for awhile. But a rapidly growing internet meant more websites competing for traffic. Keywords gre more competitive and increasingly expensive. The need for generating leads without landing pages is obvious, but how do you go about it? Here are a few ways to generate leads without landing pages.

Budget Optimization, Leads Without Landing Pages,

How To Combat The Rising Cost of Web Traffic

August 2, 2017 / By Opt-Intelligence

For years, all online advertising was designed to lead potential customers to your website. Lead ads were no exception, often favoring a unique addition to your website for each campaign: a landing page. These landing pages were designed specifically to fit the messaging, targeting and creative of each campaign. And they worked! Search engines were happy, potential customers were converting, and websites were booming. But nothing lasts forever, and the cost of web traffic has slowly climbed higher, diminishing returns in a crowded marketplace when it comes to lead generation.

Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

July 27, 2017 / By Opt-Intelligence

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

Leads Without Landing Pages,

The Top 3 Types of Lead Generation Offers

July 19, 2017 / By Opt-Intelligence

No matter where your lead ads are running, every campaign needs lead generation offers. You’re asking users for personal contact information: email address at a minimum, and sometimes more, depending on your business model or service cost. Most people won’t provide their details without feeling like there is an immediate and tangible benefit to them. And if you’re gathering leads without landing pages, they may not even be on your site when they submit their information. Which means that a compelling call-to-action and strong incentive to click “submit” are key.

Facebook Lead Ads, Facebook Tips,

5 Foolproof Facebook Lead Ad Headlines

July 13, 2017 / By Opt-Intelligence

In some ways, landing pages are easier for copywriters to take on: there’s an endless page to be filled with copy. But does anyone read all that? Not really. As you embark on generating leads without landing pages, space is at a premium. Each word must be carefully selected to help move people through the funnel.

Headlines may be the trickiest part of any advertising campaign. Not too long…but not too short, either. One word won’t do, but a Facebook Lead Ad has limited space. You’ve only got 25-40 characters to play with. So every word has to count! Your headline should be straightforward and to the point. No superfluous, flowery language here! Make it succinct and direct with a clear Call To Action in the headline, as well as the CTA button.

Lead Nurturing,

How Soon Should You Start Lead Nurturing?

July 11, 2017 / By Opt-Intelligence

Now that you’ve started generating leads without landing pages, the next step is to nurture those leads into converting customers. You started with a desired target audience, then showed them some basic branding ads. That narrowed your audience down to allow for efficient lead ads. Now you’ve collected contact information of those who meet your customer criteria and were interested enough in your ads to offer up their email address—or maybe more. But the battle isn’t quite over. You have a more personalized way to reach them, but you still have to close the deal. That’s where lead nurturing comes in.

Facebook Lead Ads, Facebook Tips,

Top Tips For Testing Your Facebook Lead Ads

July 5, 2017 / By Opt-Intelligence

Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.

How To Guides, Leads Without Landing Pages,

How To: Build a Lead Generation Funnel Without Landing Pages

June 28, 2017 / By Opt-Intelligence

Online lead generation used to include a complicated web of offers, ads, landing pages, and tracking codes. This scared away many businesses who could seriously benefit from lead generation. Luckily, we’ve since entered the era of leads without landing pages. This cuts the number of pieces in your lead generation campaign by half, saving you time, money and headache as you build a lead generation funnel. The key is to keep it simple by using the 3 Rs of lead generation without landing pages.