Opt-Intelligence Blog - Page 9 of 12 - Intelligent Articles about Opt-In Advertising

There are a lot of moving parts to a Facebook Lead Ad. From creative to call-to-action, form fields to friend-of-a-friend targeting, every aspect of your Facebook lead generation campaign is carefully crafted to work together for lowest cost per lead and highest lead quality. But what if your cost per lead is higher than you’d like? Or you’re struggling to convert these leads and need more qualified potential customers? There’s one quick fix that can drastically improve your Facebook lead generation efforts: retargeting.

Ad Targeting, Facebook Lead Ads,

6 Strange Targeting Options For Facebook Lead Generation

June 20, 2017 / By Opt-Intelligence

Facebook holds a wealth of data about its users. The majority of this is gleaned through social interactions: every like, event RSVP, emoji reaction and search is catalogued to create a remarkably in-depth profile of each user. Most have also filled out basic demographic data upon sign-up, and location services on mobile devices fills in the rest. Finally, Facebook will partner with data companies to provide even more robust advertising options, most often on the financial and purchasing side. And they’re constantly refining what’s available to marketers. Which means you can get pretty creative with your targeting! Here are a just a few of the ways to make use of these unique targeting capabilities for Facebook lead generation.

Facebook Lead Ads, Facebook Tips,

4 Tips For Creating a Facebook Lead Ad Video

June 14, 2017 / By Opt-Intelligence

Video rules the web, and Facebook is no exception. In fact, Facebook is investing tons of resources into video products and capabilities, particularly around advertising. Videos attract more eyeballs and get more interaction from users than other types of content, whether it’s organic content or a paid video ad. A Facebook Lead Ad video will increase your leads in both quantity and quality. How? Not only will the video itself attract more potential leads, but the story you can tell in a video is more likely to fully and adequately explain your brand promise, improving your lead quality. Here are a few ways to make that Facebook Lead Ad video work harder for you.

Lead Nurturing,

Top 10 Lead Nurturing Email Subject Lines

June 6, 2017 / By Opt-Intelligence

Lead nurturing email subject lines have long been a struggle for marketers. They’re the first thing a customer or potential customer sees, and the biggest reason they click to open your email, or send it to the trash without even reading your content or seeing an offer. They are vulnerable to screen size, truncating or cutting off at varying points depending on where and how you read your email. Tricky characters or emoji can render differently, altering your message.

Ad Targeting, Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

How To Tell When It’s Time To Refresh Your Facebook Lead Ads

May 31, 2017 / By Opt-Intelligence

It can take a few days to get up and running, but once those Facebook Lead Ads are at full steam, you should be seeing strong clicks to your Facebook lead form and lead completion rates. Hooray! You’re running a successful leads without landing pages campaign. But then, something happens. Slowly, your completion rate dips and over time you notice a distinct downward trend. This doesn’t mean your Facebook Lead Ad campaign is doomed. It just means it’s time to refresh all or part of the campaign.

Facebook Lead Ads, Facebook Tips,

3 Facebook Features For Lead Generation

May 25, 2017 / By Opt-Intelligence

Facebook offers a wealth of data and services to advertisers. As they continue to add new features for users, advertisers benefit too. Their latest advances attempt to connect the online and offline experience to improve conversion rate and customer value, which can have a big impact on your Facebook lead generation efforts.

Offline Conversion Metrics for Facebook Lead Ads

Facebook realized that not every step of the conversion path happens on Facebook, or sometimes even online. In an effort to help advertisers more accurately track the true effectiveness of their Facebook Lead Ads, they’re launching an Offline Conversion solution that allows them to combine known customer data with Facebook behavior and offline actions. Advertisers upload the results of their lead campaigns or integrate their CRM in order to access more valuable results data and improve the effectiveness of their ads.

Lead Ad Creative, Lead Nurturing, Leads Without Landing Pages,

4 Key Steps to Take Before Running a Lead Generation Campaign

May 23, 2017 / By Opt-Intelligence

Whether you’re gathering leads without landing pages or running a more traditional lead generation campaign, there’s some legwork to be done before you launch your actual lead generation ads. It can be tempting just to jump right in, especially when you can run a campaign to generate lead without setting up landing pages. Yes, fully integrated lead ad units save a lot of time and resources, but you’ll want to thoughtfully plan out your campaign for maximum efficiency and optimum cost per lead. Here are a few steps to take:

Ad Targeting, Advanced Lead Tactics,

5 Ways To Use Seasonality For Lead Generation

May 17, 2017 / By Opt-Intelligence

One of the best ways to make a lead generation ad stand out is to speak directly to the user. This can be achieved in varying ways, using site cues based on ad placement, retargeting off past browsing behavior and narrowly defined demographic targeting that allows you to make certain assumptions. But perhaps one of the easiest way to stand out is to be timely, using current events, holidays and seasons to your advantage.

Seasonal Offers

Not every industry or business will be able to operationalize this, but if there is any way to tie your lead generation offer into a holiday or current event, do it. Retailers have been doing this forever, capitalizing on all kinds of holidays as a reason to discount merchandise. Why shouldn’t you? Every day has a different random holiday to commemorate, and social media makes many of them far more well-known than ever before. You can also tie into news headlines (but be prepared to act fast!) or simple weather patterns, crafting “warm up” and “cool down” offers. Anything to make your lead generation ad seem timely for today.

Facebook Lead Ads, Lead Ad Creative,

A Slamdunk For One Facebook Lead Ad Campaign

May 11, 2017 / By Opt-Intelligence

Facebook offers a wealth of creative and targeting options to help your brand reach the right people. But sometimes, all those options can feel overwhelming. And if you have a limited budget or are anxious to see results, you might not want to wait to test and re-test your own creative over and over again. That’s where Facebook Case Studies can come in to help guide your Facebook Lead Ad strategy before you get started.

These high-performing Facebook Lead Ad examples can take some of the guesswork out of your first Facebook Lead Ad campaign, but they’re no substitute for real data about your target audience and converted customers. Think of these examples as “cheat sheets” to get you up and running and gaining Facebook Leads quickly. As your campaigns generate more and more leads, take the time to run your own tests and finetune your Facebook Lead Ad creative and targeting. But first, let’s look at one example of a “slamdunk” in Facebook Lead Ad success.

Lead Nurturing, Leads Without Landing Pages,

6 Quick Tips for Lead Nurturing

May 3, 2017 / By Opt-Intelligence

Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.

1. Follow Up Fast

Ideally your new leads are immediately receiving an email. This requires linking your CRM to your lead generation campaign, whether it’s on Facebook or other websites. Can’t make that work right now? Include a confirmation screen in your ad and send the initial email to leads as soon as possible to start the lead nurturing process. Within 48 hours is best, and try not to go longer than a week. You don’t want your shiny new leads to forget about you!