Opt-Intelligence Blog

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.

Opt-In Advertising,

3 Reasons Opt-In Advertising Matters Now More Than Ever

October 4, 2018 / By Opt Intelligence

Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Targeting and delivery capabilities have evolved with technology, but opt-in advertising has continued to be the standard in lead generation. And it’s a workhorse that delivers powerful results. But now more than ever it can and should be an integral part of your lead generation strategy. Here are three reasons opt-in advertising matters now more than ever.

Budget Optimization,

How To Lower Your CPL With A Win Back Campaign

September 26, 2018 / By Opt Intelligence

The old adage “it costs less to keep a customer than convert a new one” is still true today. But what about a former customer who has unsubscribed from your list? You might think it would take more time and money to resubscribe and resell to them than to an unknown user. After all, they actively opted out of your list at some point! Perhaps they have a reason to dislike you or no longer need your product? On the other hand, an unknown user has no history with you, and no pre-conceived ideas to block their path to purchase. It sounds reasonable, but we’ve actually seen that previously unsubscribed users are easier to resubscribe and often more likely to convert than a new lead. They’re easier to target, too. You just need a strategic win back campaign.

Lead Nurturing,

Why You Need to Consider Your Lead Nurturing CPL

September 18, 2018 / By Opt Intelligence

Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. For some it’s the ultimate goal, while others may consider it secondary to quality leads and recognize that some leads simply cost more. Still, no one wants to pay more when they can get the same leads for less. How low your CPL can be is based on a variety of factors, including industry, size of desired audience, and targeting methodology. But many look at CPL as strictly a measurement of the cost to acquire leads, and nothing else. This can provide an incomplete picture of your lead generation efforts and prevent you from fully optimizing your campaign. To truly measure actual cost per lead, you need to develop a lead nurturing CPL that measures past acquisition and tracks performance.

Email Marketing,

Infographic: Lead Nurturing Email Optimization

September 13, 2018 / By Opt Intelligence

Email is one of the most powerful tools at a marketer’s disposal. It’s a highly personal way of reaching people at home, and often quite literally in the palm of their hand. Depending on how robust your database is, you’ll also be able to include personal details, such as their name, location, last purchase, and other preferences. A lead nurturing email campaign can be especially powerful. A series of lead nurturing emails will pull leads through the funnel, using contextual clues, demographic data and retargeting to trigger emails based around intent and action. When executed correctly, a well-timed lead nurturing email can decrease the time to purchase and convert leads into customers.

Lead Nurturing,

3 Reasons Why An Email Marketing Plan Is Your Most Valuable Lead Nurturing Tactic

September 5, 2018 / By Opt Intelligence

Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. Underestimating the power and potential of email marketing is a huge mistake that could cost you dearly. We’ve identified three ways that an email marketing plan can be one of your most valuable assets, and the single biggest factor in lead nurturing.

Advanced Lead Tactics,

Why Data Privacy Matters To Win Back Unsubscribers

August 28, 2018 / By Opt Intelligence

It’s a given to most businesses that they need to protect the data of their customers. But what about potential leads and unsubscribed users? You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users. And that sets you up for a better, more cost-effective method of building your email list as you work to win back unsubscribers.

Lead Nurturing,

An Effective Lead Nurturing Guide to Boost Conversions

August 23, 2018 / By Opt Intelligence

Lead generation is an incredibly important part of any marketing strategy. Finding and converting new customers is the key to growing your business, no matter the industry. Yes, it typically costs less to keep and upsell existing customers, but there are only so many ways to create repeat purchases, particularly in longer lead time verticals. That’s why it’s so important to keep your pipeline full of new leads. lead nurturing

But a lead is only that: a lead. They have shown to be interested in what you have to offer, but until they make a purchase they are costing you money, not making it. That’s where lead nurturing comes in. Lead nurturing is the process of moving these leads through the funnel, converting them into customers through a systematic marketing program that quickly weeds out any unqualified leads and focuses on getting qualified leads to purchase your product or service.

Facebook Lead Ads,

4 Fast Facts About Facebook Lead Generation

August 8, 2018 / By Opt Intelligence

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first: